King: All Games Need to Adopt Free-To-Play Model

April 16, 2014 - GamePolitics Staff

Candy Crush maker King says that all games need to transition to the free-to-play business model. This, the company says, will ensure that gamers can play their favorite games for a long time and developers can make a living keeping those games alive.

"The micro-transaction is so strong and it’s definitely a much better model," King games guru Tommy Palm told IGN. "I think all companies have to transition over to that."

"If you talk to many hardcore gamers, they’re not happy about it right now, but if you asked them about the long term, 'Do you want to continue playing your favourite game for years to come?' the answer will be yes."

"I think for companies it is very important to find a good balance. Free-to-play games are difficult to do, and you really need to be good at making it feel balanced to the gamers. So it’s not too greedy."

"Just looking at Blizzard’s Hearthstone – it’s a great example of a F2P game that is made really well, it’s well balanced, and I don’t think many people are complaining about that business model. It’s easy to see if there’s concept that is close to your heart. It works out really well."

Source: MCV


Comments

Re: King: All Games Need to Adopt Free-To-Play Model

One of the things that can be esp frustrating in the tech (or any rapid growth) industry is a few CEOs get lucky (not discounting their hard work and drive, but success in tech can be pretty random among many equally hard working startups) and all of a sudden they believe they know everything.....

Re: King: All Games Need to Adopt Free-To-Play Model

Uh, yeah, don't you guys have some indie developers to go and bully? Or are you busy suing the makers of King's Quest?

Re: King: All Games Need to Adopt Free-To-Play Model

Sure if its FTP and the only money you make off it is ad rev because people get tired fast of the whole pay to win BS.


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

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Re: King: All Games Need to Adopt Free-To-Play Model

If my favorite game was bending me over the couch and sticking it to me F2P-style, it probably wouldn't be my favorite game.

Re: King: All Games Need to Adopt Free-To-Play Model

Oh god, I for the life of me can't envision "hardcore" gamers welcoming a FTP model of gaming... The constant bitching about "ZOMG MAH TEEM IS NUBZ!!!" would deafen anyone in earshot of CoD's forums/etc... Plus, I absolutely hate the FTP model an awful lot of companies have out. PVZ2 isn't bad, but EA has started shoving its tendrils out into that fairly heavily. And we all know the abomination that is the new "Dungeon Keeper" mobile game that isn't Dungeon Keeper...

Actually, Extra Credits did a piece on FTP games recently that hit the nail on the head pretty soundly...

https://www.youtube.com/watch?v=Mhz9OXy86a0

Re: King: All Games Need to Adopt Free-To-Play Model

I'm sure everyone that's been in this business since home computing was even a thing will get right on listening to the guys with one game.

That they stole.

Re: King: All Games Need to Adopt Free-To-Play Model

Doesn't he mean "Free to play, pay to win"?

Re: King: All Games Need to Adopt Free-To-Play Model

Hello hyperbole, I'd like to introduce you to my friend logical fallacy, I believe you've met before.

 
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