King: All Games Need to Adopt Free-To-Play Model

Candy Crush maker King says that all games need to transition to the free-to-play business model. This, the company says, will ensure that gamers can play their favorite games for a long time and developers can make a living keeping those games alive.

"The micro-transaction is so strong and it’s definitely a much better model," King games guru Tommy Palm told IGN. "I think all companies have to transition over to that."

"If you talk to many hardcore gamers, they’re not happy about it right now, but if you asked them about the long term, 'Do you want to continue playing your favourite game for years to come?' the answer will be yes."

"I think for companies it is very important to find a good balance. Free-to-play games are difficult to do, and you really need to be good at making it feel balanced to the gamers. So it’s not too greedy."

"Just looking at Blizzard’s Hearthstone – it’s a great example of a F2P game that is made really well, it’s well balanced, and I don’t think many people are complaining about that business model. It’s easy to see if there’s concept that is close to your heart. It works out really well."

Source: MCV

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  1. 0
    Neeneko says:

    One of the things that can be esp frustrating in the tech (or any rapid growth) industry is a few CEOs get lucky (not discounting their hard work and drive, but success in tech can be pretty random among many equally hard working startups) and all of a sudden they believe they know everything…..

  2. 0
    Wymorence says:

    Oh god, I for the life of me can't envision "hardcore" gamers welcoming a FTP model of gaming… The constant bitching about "ZOMG MAH TEEM IS NUBZ!!!" would deafen anyone in earshot of CoD's forums/etc… Plus, I absolutely hate the FTP model an awful lot of companies have out. PVZ2 isn't bad, but EA has started shoving its tendrils out into that fairly heavily. And we all know the abomination that is the new "Dungeon Keeper" mobile game that isn't Dungeon Keeper…

    Actually, Extra Credits did a piece on FTP games recently that hit the nail on the head pretty soundly…

  3. 0
    MechaCrash says:

    I'm sure everyone that's been in this business since home computing was even a thing will get right on listening to the guys with one game.

    That they stole.

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