Electronic Arts has activated in-game items purchases with real money in Plants vs. Zombies: Garden Warfare. The micro-transactions allow consumers to purchase in-game money from the game's Sticker Shop that can be spent on new packs of upgrades. EA announced the move on Friday night at the end of a blog post detailing the recently released free updates for the game, such as the Wild West-themed Zomboss Down pack. More free content is on the way, according to EA.
"Starting next week, players will be given the option to purchase coins from the Sticker Shop, which allows players the ability to access new packs and character content more quickly - all the same content that can be earned through regular gameplay," producer Brian Lindley explained.
"Now you have the choice to play your way; you can play to get new packs and content via earned coins in the game, or you can purchase coins to get more of the packs and content you want right away."
Garden Warfare is currently an Xbox exclusive (for 360 and One), although a PC version is expected at some point.