Netflix has signed a deal with Verizon to increase its level of access to the ISP's network just like the deal it signed with Comcast earlier this year. The new deal with Verizon gives the streaming entertainment service more of a direct connection between its servers and Verizon's network for improved delivery of content.
Netflix said it agreed to the deal reluctantly but felt it was needed to keep subscribers satisfied. Nearly one-third of downstream traffic in North America comes from Netflix, according to tech company Sandvine.
"We have reached an interconnect arrangement with Verizon that we hope will improve performance for our joint customers over the coming months," said Netflix spokesman Joris Evers.
Expect Netflix to sign more of these deals in the future.
Interestingly enough, this graph from the Washington Post shows that Netflix's performance has increased significantly with Comcast since it inked a deal with the company in January. Prior to that, and after Verizon basically nullified the Open Internet Order in the D.C. Appeals court, Netflix's performance on several networks suddenly went into the toilet.
Were Comcast, Verizon Fios, Verizon DSL, AT&T U-Verse, AT&T DSL, and Comcast throttling Netflix traffic? It sure looks that way. The chart also shows 24 percent improvement in traffic after Netflix signed its deal.
This is why the company came out last week in favor of new net neutrality rules and why it opposed the Comcast-Time Warner cable merger…