Bulldog Licensing Secures Rights to Represent ‘Dead Island’ and ‘Saints Row’ Brands

Bulldog Licensing has inked a sub-agency deal with Game of 2 Halves for Deep Silver's Saints Row and Dead Island. The deal, which covers Canada and the United States, allows the company to further license the properties for toys, action figures, collectables, posters, electronics and accessories deals.

"We are very excited by the licensing potential of these titles as they are hugely popular with gamers across the US, so there is a ready-made fanbase just waiting to snap up product," said Laurie Windrow from Bulldog Licensing. "We are actively engaged with potential licensees for apparel and accessories, toys, figures, collectables, posters, electronics and accessories."

The deal includes all of the games in both series.

Source: Licensing.biz

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