Activision to Spend $500 Million on 'Destiny' Series

May 6, 2014 - GamePolitics Staff

Activision has set aside $500 million in total to develop, manufacture and promote the Bungie's Destiny series. That big number was revealed by Activision chief executive Bobby Kotick at the Milken conference in LA, as reported on by Reuters.

A spokesperson for Activision later confirmed that the $500 million figure was accurate, but emphasized that some of that cash includes the costs of marketing, packaging, infrastructure support, royalties and other costs. It is also not clear how many games in the series the investment covers. Some of that "other cost" is likely related to paying for a new engine and a "robust backend infrastructure", which the company notes "are upfront expenditures that should reduce future product development costs".

"If you're making a $500 million bet you can't take that chance with someone else's IP," Kotick reportedly said. "The stakes for us are getting bigger."

"Bungie's very ambitious plan is designed to unfold over a ten-year period" an Activision spokesperson explained. "The depth of creative content, scope and scale is unprecedented and is required to bring Bungie's vision to life."

Activision will release Destiny worldwide September 9 on PS3, PS4, Xbox 360 and Xbox One.

Source: CVG


Comments

Re: Activision to Spend $500 Million on 'Destiny' Series

So how long before Activision runs this one into the ground?

Re: Activision to Spend $500 Million on 'Destiny' Series

While i like Bungie, i cant help but hope it fails. That amount of money, ye gods.

Re: Activision to Spend $500 Million on 'Destiny' Series

I do not count handheld in this. pc is a platform like ps4,xbonw,wiiu,ps3, and 360.

Re: Activision to Spend $500 Million on 'Destiny' Series

Please use the reply button.

 

Andrew Eisen

Re: Activision to Spend $500 Million on 'Destiny' Series

For Everything But Wii U, and pc.

Re: Activision to Spend $500 Million on 'Destiny' Series

And Vita.  And 3DS.  And Wonderswan.

 

Andrew Eisen

Re: Activision to Spend $500 Million on 'Destiny' Series

For Everything But Wii U.

It'll be interesting to see if this investment pays off.  I'm not sensing a heck of a lot of buzz for this title but we'll see what happens at E3.

 

Andrew Eisen

 
Forgot your password?
Username :
Password :

Poll

Whose next half decade of superhero films are you most looking forward to?:
 

Be Heard - Contact Your Politician