Activision to Spend $500 Million on ‘Destiny’ Series

Activision has set aside $500 million in total to develop, manufacture and promote the Bungie's Destiny series. That big number was revealed by Activision chief executive Bobby Kotick at the Milken conference in LA, as reported on by Reuters.

A spokesperson for Activision later confirmed that the $500 million figure was accurate, but emphasized that some of that cash includes the costs of marketing, packaging, infrastructure support, royalties and other costs. It is also not clear how many games in the series the investment covers. Some of that "other cost" is likely related to paying for a new engine and a "robust backend infrastructure", which the company notes "are upfront expenditures that should reduce future product development costs".

"If you're making a $500 million bet you can't take that chance with someone else's IP," Kotick reportedly said. "The stakes for us are getting bigger."

"Bungie's very ambitious plan is designed to unfold over a ten-year period" an Activision spokesperson explained. "The depth of creative content, scope and scale is unprecedented and is required to bring Bungie's vision to life."

Activision will release Destiny worldwide September 9 on PS3, PS4, Xbox 360 and Xbox One.

Source: CVG

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