Report: London Mayor Explores The Possibility of Bringing Back London Games Festival

London Mayor Boris Johnson could bring back the London Games Festival according to a research proposal from the Mayor's Office obtained by GamesIndustry International.

"The Government expects to launch a similar tax relief for video games which could have a corresponding growth impact on the games sector. The UK has the largest consumer market in Europe, while London's studios contributed £224m to UK GDP last year, and £96.6m was spent on London-based games development," says the research request, entitled "Growing the Games Sector in London."

"Nevertheless, London has slipped from 3rd to 5th place in global games production, and this year's London Games Festival was cancelled. The Mayor could extend his creative industries portfolio to include games – an intervention that could address market failures in the sector and help the capital's games businesses promote themselves to international markets."

The document also mentions the trade group UKIE, who hopes to secure funding in partnership with Film London and London & Partners.

"They the partners are seeking GLA funding to target overseas games investors and increase London-based development and sales in London. The Culture Team has also identified an opportunity to (re) launch the London Games Festival with a brand new B2B event."

Source: GII

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