GameStop: Interest in Xbox One Has Grown Since Kinect-Free SKU Announced

During a conference call last night to discuss the latest quarter's results, games retailer GameStop said that it is seeing a greater interest in Xbox One since announcing the new Kinect-free SKU. Microsoft announced last week that it would roll out an Xbox One SKU that did not include the motion sensing camera technology and that it would be $100 cheaper at $399.

During the call last night, GameStop president Tony Bartel said the company is seeing "stronger demand" for the Xbox One since last week.

"I definitely think we're already seeing in our stores with our reservation program as well as dialogue with PowerUp Rewards [members that] there's a stronger demand as a result of the price drop," Bartel said. "The good news for us is… we'll sell a lot more units."

"And that means there will be more [Xbox One] units out there to put software on," Bartel went on to say. This is particularly noteworthy because GameStop's margins are better for software than they are for hardware.

The new $399 Xbox One launches June 9. A stand-alone version of the Kinect hardware will launch sometime in the Fall, according to Microsoft. The new SKU will launch on the same day as the company hosts its annual E3 press conference.

Source: GameSpot

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