Sony says that it plans to "rigorously pursue" PS4 sales – even if it is to the detriment of profits in the short term. The company's goal, according to Sony CEO Kaz Hirai, is to increase its installed base around the world. Hirai said that there is huge revenue potential that will come with expanding the reach of Sony's network.
"We have to rigorously pursue install-base numbers," Hirai said, according to Reuters. "The biggest driver for our network business will be the PlayStation 4."
Sony revealed that revenue from Sony's network business reached almost $2 billion for the year ended in March, which represents a 70 percent year-over-year increase. Sony's network now has 52 million active users, most of which come from PlayStation console owners.
Hirai said that the company was on the verge of fulfilling a longstanding plan to use its hardware as a platform for its content services.
"Now we've got broadband and can send content in the blink of an eye…the technology has finally caught up with the times," he said.
The next step for Sony will be PlayStation Now, a streaming service that will utilize the company's back-catalog of games. The service is currently in closed beta, with no fixed launch date.
"The network is becoming increasingly important for our other businesses, too," Hirai said. "Our TVs have video-on-demand and Music Unlimited. PlayStation Now will be launched on Bravia TVs next."
Earlier today Sony revealed its plans to bring its console to China through a new partnership. If ever there was a region where Sony and Microsoft could expand their console's installed base, China is it.
We expect to hear more about Sony's plans at E3 in a few weeks.