Nintendo Reveals Plan to ‘Share’ Revenue with YouTube ‘Let’s Play’ Video Makers

UPDATE: Kotaku wrangled a statement out of Nintendo.

"Nintendo has been permitting the use of Nintendo copyrighted material in videos on YouTube under appropriate circumstances. Advertisements may accompany those videos, and in keeping with previous policy that revenue is shared between YouTube and Nintendo. In addition, for those who wish to use the material more proactively, we are preparing an affiliate program in which a portion of the advertising profit is given to the creator. Details about this affiliate program will be announced in the future."

Kotaku also has a few thoughts from YouTubers TotalBiscuit and Zack Scott.  Check it out here.

Original Story: Last year Nintendo started making copyright claims against 'Let's Play' video makers who were playing through their games. It earned the company some ill will, and eventually the makers of the Wii U and 3DS backed off. Now the company has unveiled a revenue sharing program for YouTube video makers that will force anyone who uses Nintendo's intellectual property in a video to split the revenue with the company.

According to several tweets from Nintendo's Japanese-language Twitter feed, the company will require anyone who wants to make a video containing their IP to first get permission from Nintendo and then split the revenue with Nintendo and Google.

The company said on its Twitter feed that it has already begun tagging videos that contain its property, and Nintendo ads are appearing on these videos.

We will have more on this story as it develops and as the YouTube video making community reacts. For those not wanting to monetize a video, this probably isn't a big deal, but for those who like Nintendo games and want to share their play experiences with the rest of the world and earn a little money, these extra steps and the loss of even more revenue might just be the straw that broke the camel's back.

Source: Gamasutra

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