A public relations stunt to drum up publicity for Watch Dogs went awry, instead leading to a bomb squad showing up in an Australian news station earlier in the week, according to Kotaku. The PR stunt consisted of a package, which arrived at the offices of Ninemsn. It contained a letter and a small safe.
The letter told the recipient to check their voicemail, but apparently that reporter didn't have a new voicemail. When they then punched a pin code into the safe, the safe started beeping. Worried that it might be some sort of bomb, Ninemsn started calling other newsrooms to see if they'd gotten a similar package.
"This is definitely the other side of the line in terms of what it's safe for a PR company to send anonymously to a newsroom", Ninemsn's Hal Crawford told Mumbrella. "The thing was black, heavy and slightly creepy."
"We did check with other newsrooms to see if they had received a similar package as we thought it was a PR stunt, but no-one else had. We weren't panicked at any point, but given there was no note explaining what it was, we had to take sensible precautions."
This led to the newsroom being evacuated and the bomb squad being called. They opened the safe carefully and cautiously… to find a copy of Watch Dogs, a baseball cap, and a beanie.
Source: Kotaku by way of Andrew Eisen