It's June, which means it's time for the Entertainment Merchants Association, the Digital Media Association (DiMA), Music Business Association (Music Biz), and National Association of Theatre Owners to remind consumers that this month is "Entertainment Ratings and Labeling Awareness Month." This coalition of trade groups representing various industries has chosen June as the month to raise awareness on all the ratings systems available for entertainment – something they have been doing annually since 2004.
As part of Entertainment Ratings and Labeling Awareness Month, these organizations are encouraging all movie theaters and retailers of movies, music, and video games to emphasize the motion picture and video game ratings and music labeling systems to their customers. Entertainment Ratings and Labeling Awareness Month is sponsored by the four trade associations through their Coalition of Entertainment Retail Trade Associations (CERTA).
"Parents are more concerned than ever about the appropriateness of some entertainment content for children," CERTA noted. "It is important for parents to know that there are tools available – the music labeling and motion picture and video game rating systems – to assist them in choosing the right entertainment for their family."
Consumers and retailers can learn more about CERTA and the entertainment industry’s ratings and labeling systems at www.ERLAM.org.