PR 101: if the President of the United States name checks your product in an international speech, it is the best thing in the world that can happen to you. While visiting Poland today, President Barack Obama mentioned CD Projekt Red's popular RPG, The Witcher. The last time the president was visiting the country, he was given a copy of The Witcher 2 Collector's Edition as a gift by prime minister Donald Tusk. Today while in Poland the President mentioned the game and admitted that he wasn't very good at games in general.
"The last time I was here, Donald gave me a gift," Obama said, "the video game developed here in Poland that's won fans the world over, The Witcher."
"I confess, I'm not very good at video games, but I've been told that it is a great example of Poland's place in the new global economy and it's a tribute to the talents and the work ethic of the Polish people, as well as the wise stewardship of Polish leaders, like prime minister Tusk."
Obviously the President didn't play the game very much, and admittedly The Witcher 2 isn't the easiest game to pick up and play.
But the best thing is that a sitting U.S. president has mentioned CD Projekt Red's game on the international stage. No doubt people who have never heard of the popular RPG franchise will at least look into it now. It also doesn't hurt the third installment of the game, The Witcher 3: Wild Hunt, which is due to get some face time next week in Los Angeles at the Electronic Entertainment Expo.