Nearly Fifty Percent of U.S. Households Have an Internet-Connected TV

Almost 50 percent of all households in the United States have at least one television set connected to the Internet via a video game system, Blu-ray Disc player, smart TV set, and/or stand-alone device such as Roku, Apple TV, or Google Chromecast. This number is up from up from 38 percent of U.S. households in 2012 and 24 percent in 2010, according to new data released by research firm Leichtman Research Group. The data is based on a survey of 1,200 U.S. households conducted this year.

The data also shows that 24 percent of adults watch online video using connected TVs on a weekly basis compared with 13 percent two years ago and 5 percent four years ago.

Among those adults watching online video via connected TV, 49 percent are Netflix subscribers. Of those who indicated that they were Netflix subscribers, 78 percent said that they stream video on a TV set — a percentage that has remained consistent over the past three years.

Around 80 percent of all Netflix subscribers subscribe to a pay-TV service, though that number is down 5 percent from 2012 and 88 percent in 2010. Around 48 percent of these cord-cutters said they subscribe to Netflix, up from 29 percent in 2012 and 16 percent in 2010.

About 47 percent of households get Netflix, Amazon Prime Instant Video and/or Hulu Plus. On a daily basis, 31 percent of adults watch video on non-TV devices (including home computers, mobile phones, iPads, tablets, and eReaders), and 58 percent weekly — up from 18 percent daily, and 46 percent weekly two years ago. Including connected TV sets, 34 percent watch any over-the-top video daily, and 61 percent weekly.

Source: Home Media Magazine

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