Phil Spencer: E3 Isn’t the Right Place for Microsoft to Promote PC Gaming

Microsoft hasn't been the best of friends with the PC gaming community over the last few years. While the company says that it has a lot of faith in the PC gaming space, you can always tell how strongly they feel about something by how much they highlight it at E3. And at this year's E3 Microsoft didn't even talk about PC games or show any that we know of.

Nevertheless, Microsoft, who spent the bulk of the conference talking about Xbox One and Xbox Live, insists that PC gaming is of paramount importance to them. Or at least, that is what Xbox head Phil Spencer tells Polygon.

"I'm head of gaming at Microsoft," Spencer said. "When we're doing gaming strategy, gaming focus inside the company, that's my job. I think in a lot of ways, you could argue gaming on Windows has never been more healthy in that the biggest of the big franchises, League of Legends, World of Tanks, those things dwarf a lot of what we're doing in this console space in terms of users and monetization. They're all on PC."

He goes on to say that PC games are "not a good fit" for E3.

"E3's a retail show," he said. "It's a retail show, it's a console show, so it didn't really feel like the right place for us to talk about Windows, but Windows and gaming on Windows is critical to Microsoft's success."

So where is the right place to promote PC games?

"Well they do these huge world championship events and they fill up arenas," he said. "I do think there could be a space there. For us, E3 is a console show and an Xbox show, and for us as Microsoft, Xbox is our gaming brand, and it's the thing we can fill an arena like this, we get millions of people to watch us on TV and we show our games and it's a brand that people care about."

Source: Polygon

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  1. 0
    E. Zachary Knight says:

    You can't be a PC gamer without owning at least one copy of Windows.

    I beg to differ there. You can be a PC gamer without Windows. You just have to be a lot more selective about the games you play. Sure you won't be able to play the latest AAA substandard console port, but you can play a lot of great games built specifically for Mac or Linux or you play the myriad of games that have Gold and Platinum ratings on Wine (or whatever the Wine equivalent on Mac is).

    E. Zachary Knight
    Divine Knight Gaming
    Oklahoma Game Development
    Rusty Outlook
    Random Tower
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  2. 0
    jedidethfreak says:

    What do you mean "make a comeback?"  Microsoft?  Come back from WHAT?  85% of all computers on the planet are exclusively Windows machines.  Almost every non-console, non-mobile game in existence REQUIRES Windows to play (or, at least, play the definitive version of).  You can't be a PC gamer without owning at least one copy of Windows.

    This isn't a situation you need to "come back" from.  They straight-up dominate PC gaming, and it's unlikely that will change any time soon.  And that's without a single dollar earned or invested in PC gaming.

  3. 0
    Dan says:

    Are you kidding me? I'm old enough to remember the old "These games are getting really realistic" Doom video.

    Gates may have been one of us, but Microsoft betrayed everything PC gamers stand for with the DirectX-Box. You SOBs want to make a comeback? Put the Halo series on Steam and/or release the sourcecode or assist with an OpenGL conversion.

  4. 0
    E. Zachary Knight says:

    I think that those complaining about Microsoft's lack of PC focus aren't seeing the big picture. Microsoft makes approximately $0 from PC game sales. You read that right. Unless the game is one of their own, they do not make any money off of it. Why should they devote much if any of their time promoting games? 

    The XBox is far more lucrative for them when it comes to games. They can force a licensing fee for that. They cannot do the same for Windows. They probably could have if they want to start charging to use DirectX, but then they would alienate the developers who had been using it for free for 20 years and they would all switch to free OpenGL.

    E. Zachary Knight
    Divine Knight Gaming
    Oklahoma Game Development
    Rusty Outlook
    Random Tower
    My Patreon

  5. 0
    Adam802 says:

    As a console gamer, im actually glad to see them focus on the Xbox One (which is what they need to do now anyway).  Halo 2 online again is gonna be HUGE I cant wait!

  6. 0
    Wymorence says:

    And with that Spencer lost any hope of me ever caring about any drivel that drools out of his slack jawed maw ever again. Since when did E3 start catering solely to consoles? "Retail" show? I'll agree it should have more of a console vibe to it since that's where 2/3rds of the big 3 have their roots, but Microsoft started in PC gaming you twit! Talking about promoting PC games primarily at what is basically a baseball game or something is ludicrous. 

    "And here's Derek Jeter up to bat now."

    "Hey John, did you know that Jeter will be the poster boy for the new Microsoft PC game 'Baseball Simulator 2017'? It's coming out in March!"

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