Ubisoft CEO Yves Guillemot says that his company is working hard to improve its character creation processes in response to criticisms over 'bland' characters in its blockbuster games (although the most recent criticisms were related to both Far Cry 4 and Assassin's Creed: Unity not offering gender options in multiplayer and the creative leads of those games saying that they lacked the resources and time to add them).
Speaking to CVG at E3, Guillemot admitted that the company is aware of the 'polarized' opinions surrounding characters such as Watch Dogs protagonist Aiden Pearce, and is making efforts to makes changes in future titles.
"We knew it would be polarizing," said Guillemot in reference to Aiden Pearce and Watch Dogs. "Some people loved the characters and some didn't. It was difficult to please everybody with that character. Now, having seen the reaction, we know what we will do next to improve that."
Guillemot went on to promise fewer clichés and greater diversity from Ubisoft games.
"We are working on that," he added. "We want to spend more time on the worlds and characters in our games... you will see more and more of this at Ubisoft. We'll try to be less like we have been in the past with some characters. We'll try to extend more diversity."
When asked if Aiden would return for Watch Dogs 2, Guillemot replied, "I can't say because I don't know actually. We'll see."
You can check out the full interview here.