Candy Crush Saga developer King has joined UK video game industry trade group, Ukie. Ukie claims that its membership is over 200 businesses across the interactive entertainment sector. King, who is best known for creating the Candy Crush Saga game and for suing anyone who uses the words "Candy," or "Saga," became a publicly traded company in the United States this year.
"We’re delighted to be joining Ukie," said Rob Miller, Chief Legal Officer of King. "The interactive entertainment and games development industry is growing rapidly. At King, we believe in helping to foster an active and healthy gaming community. We’re looking forward to working with Ukie and with other members from the industry."
"We rebranded over three years ago to reflect the way the industry itself was transitioning and the diversity of our membership is now truly representative of the wider industry," Ukie CEO Dr. Jo Twist said. "We are delighted to have King join us as a global leader in the mobile and tablet game space, and to having them help us shape the future of the UK games industry. All our members benefit for new members joining the family, and we welcome King to a network that supports, promotes and grows all games business and our sector as a whole, on a national and international stage."