EA Mobile Says Dungeon Keeper May Have ‘Innovated Too Much’

About two weeks ago, Electronic Arts boss Andrew Wilson talked about what a shame it was that EA made a mobile version of Dungeon Keeper that most fans of the franchise hated with a passion that burned hotter than the fire of a thousand suns.

Yesterday, in an interview with GamesIndustry International, EA Mobile big cheese Frank Gibeau suggests that EA might have innovated too much with Dungeon Keeper Mobile.

"Dungeon Keeper suffered from a few things. I don't think we did a particularly good job marketing it or talking to fans about their expectations for what Dungeon Keeper was going to be or ultimately should be. Brands ultimately have a certain amount of permission that you can make changes to, and I think we might have innovated too much or tried some different things that people just weren't ready for. Or, frankly, were not in tune with what the brand would have allowed us to do. We like the idea that you can bring back a brand at EA and express it in a new way. We've had some successes on that front, but in the case of Dungeon Keeper, that just didn't connect with an audience for a variety of reasons."

Needless to say, the game wasn't successful and EA subsequently shuttered the studio behind the game, Mythic Entertainment (arguably best known for Warhammer Online).

Despite the game's poor reception, Gibeau promises to keep it up and running "as long as there's a committed and connected audience."

"Are we going to sequel it? Probably not," laughed Gibeau.

The rest of the interview talks about EA Mobile's struggles to balance premium and freemium games.  You can read it here.

Source: GameIndustry.biz

-Reporting from San Diego, GamePolitics Contributing Editor Andrew Eisen

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  1. 0
    MaskedPixelante says:

    Well, at least we know if his position at EA ever goes away, he'll have an awesome job as a stand-up comedian. That was one of the funniest things I've ever heard.

  2. 0
    Hevach says:

    They didn't innovate anything. They took an existing model seen in hundreds of timegated building games for facebook and mobile devices, and slapped it over an existing property. They didn't even innovate the restrictions and drawn out process that made the game progress so much slower than the more popular games of the style, all that has been done to death.

    EA innovated more with The Simpsons Tapped Out than they ever did with Dungeon Keeper, and I'm pretty sure that game was just a reskin of a game they already made.

  3. 0
    MechaCrash says:

    Oh, of course! Thank you for explaining it, Electronic Arts! I wasn't annoyed because you took an IP with some heft to it and turned it into a boring shitty cash grab, I was annoyed because I was just too stupid to understand all your brilliance!

    Are they working overtime to make up for not becoming a threepeat of Worst Company?

  4. 0
    grenaid says:

    They didn’t “inovate” too much. They “deviated” too much. There’s a huge difference.

    Nothing about the Dungeon Keeper series was innovating at this point, or F2P mechanics. Forcing the two together was a big part of the problem.

    Combine that with the fact that the F2P was tuned in a very greedy way, and the fans of “reboots” won’t like F2P mechanics and you have a very bad idea.

    C+C Generals 2? F2P Age of Empires, anyone? Oh wait, that closed too.

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