Sony Changed E3 Script Due to Microsoft's PR Missteps

July 9, 2014 - GamePolitics Staff

Sony Computer Entertainment president Andrew House said during a presentation at the Develop conference today that the company changed its 2013 E3 script at the last minute because of fan reaction to various missteps by Microsoft on a number of issues - particularly its stance on used games. House emphasized that it never changed its policies in response to Microsoft but it did tweak its E3 press conference presentation to highlight the PS4's strengths.

"It made us feel a little bit clearer about our message when a lot of the negativity was emerging around DRM issues and used games," Sony Computer Entertainment boss Andrew House told the Develop Conference today (as reported by Eurogamer).

"I remember reading an article literally the weekend before E3 that was basically saying that this is the direction Microsoft was taking and that it was only a matter of time before Sony adopts the same approach.

That sort of put me on the back foot and I went and re-wrote portions of my E3 presentation script that weekend and we re-crafted the presentation because there was now an onus on us not to be seen to be going down the same path.

All it did was make us come out and state very clearly 'the status quo has been good to us, consumers like the choice and the balance that achieves'. It wasn't a shift in strategy, it was just a feeling of a necessity to go out and communicate something that we just took advantage of."

You may remember attendees of Sony's E3 press conference cheering when it revealed its policy on used games, but if not you can relive it here. The rest, as they say, is history.

Source: MCV


 
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