Apple Called Sexist Over Engraving Policy

Apple’s CEO Tim Cook has been experiencing some pushback on Twitter this week after a consumer complained about the firm’s ‘sexist’ engraving rules. Justyn Hintze wrote a blog post explaining how Apple would not let her engrave the Alix Olson lyrics "I’ll give myself a lube job, shake my broomstick til my clit throbs" on her new iPad as it contained "inappropriate language."

When Hintze substituted the word ‘clit’ with ‘penis’ and then ‘dick’, both alterations of her phrases were accepted. She then tried ‘vagina’ but this was also denied.

"My hypothesis was correct: the reason I cannot use the word clit is because Apple is so entrenched with sexism and misogyny, and frankly, is terrified of women’s bodies and women’s pleasure," reads Hintze’s blog.

Apple has not responded to Hintze's accusations.

You can read Hintze's blog post here.

Source: PCR

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  1. 0
    MechaTama31 says:

    But would you refer to those limits as "freedom"?  A forum is specifically meant for people to converse and interact with eachother, so there is an expectation that there will be at least some rules in place, in the interests of keeping things civil.  Just how strict they are depends on the forum, obviously, but it is well known that forums may restrict such things.  And those rules are generally pointed out to you when you sign up.  There's no real reason to expect those kinds of restrictions for an engraving on a personal item, and in any case, Apple wasn't upfront about it.

  2. 0
    prh99 says:

    That’s a bit extreme. Apple may allow people to express themselves but they never said anything about complete freedom. If your expression uses someone else’s resources you are at their mercy, plan and simple. If we extend your logic the comments and forums on this site or just about any other shouldn’t exist cause they exist for readers to express themselves, but their are limits.

  3. 0
    MechaTama31 says:

    They are, of their own accord, offering a service for people to express themselves.  And they are selectively denying said service based on whether or not they like the content.  That's not freedom, that's bullshit.  If they're so afraid of what people might choose to express on their phones, then they just shouldn't offer the service at all.

  4. 0
    Neeneko says:

    If they had a consistent policy that they applied evenly regarding what THEY engrave on products while THEY still have physical ownership of them, then yes, I would consider it acceptable.

    They are not stopping or even discouraging people from getting their devices engraved by a third party, they are only saying what they are willing to have their employees participate in.  That is not censorship, that is freedom.

  5. 0
    MechaTama31 says:

    I disagree.  The fundamental problem here is that they are capriciously restricting expression.  Whether that restriction is "fair" in this one particular instance is a sideshow.  If they were "symmetrically" censoring people, would that make it acceptable?  I don't think so.

  6. 0
    Neeneko says:

    Yes, but they are protecting it asymmetrically.  Female body parts are inappropriate, male ones are acceptable.  If they were consistent there would be no story here.

  7. 0
    TheOnlyJoumae says:

    They're just protecting their brand. Nothing is stopping the person from getting it engraved after the purchase but Apple themselves don't want to do that. It's their phone and you're requesting that THEY engrave it. I don't think its unreasonable for them to deny engraving things like that. You want that engraved that much, get a 3rd party to do it.

  8. 0
    MechaTama31 says:

    Oh, absolutely.  Apple is sticking their nose where it doesn't belong, for sure.  I'm just saying, this is not out of character for them.

  9. 0
    MechaTama31 says:

    You don't read much Apple news, do you?  They're always deleting, editing, censoring, pulling apps, etc.  I'd say it's their defining trait (well, that and their uncannily effective marketing and markup of mediocre hardware).

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