Glu Mobile's Kim Kardashian iOS game is set generate $200 million annual revenue for the company, according to one analyst. The game has already boosted the company's share price by 40 percent in less than a month, and according to what analyst Doug Creutz told Bloomberg, revenue from Glu's game Kim Kardashian: Hollywood could reach $200 million for the year.
Glu CEO Niccolo de Masi said that the game is on track to be one of its biggest hits of the year. Kim Kardashian: Hollywood is a free download, offering in-app purchases running as high as $99.99 for 175,000 of its virtual currency.
In May, Glu Mobile acquired Diner Dash developer PlayFirst in a deal worth 3 million in Glu shares and $3.55 million in PlayFirst debt. Glu's share price hit $5.60 yesterday according to GII, the highest price per share since March – and a value it hasn't exceeded since 2011.
If anything it shows that – despite the media and the public deriding the Kardashians and their brand – is nonetheless a powerful and popular brand today.