Game Developer: YouTube Personalities Need to Do More for Game Developers

In an article on Gamasutra, game developer and president of Game Mechanics John Ardussi claims that 150,000 views of a YouTube video featuring a game only generates about 10 game sales.

Ardussi did not detail how he came to this conclusion, and not all games have that kind of sales performance as it relates to YouTube exposure. In other words, mileage may vary.

But Ardussi still has doubts that YouTube exposure generally stimulates sales in any significant way.

"There is a huge difference between getting the word out and sales," he notes in his article on Gamasutra.

Ultimately the point of Ardussi's article is that YouTube personalities need to do a better job of helping game developers by giving out as much information about the games they are reviewing as they can.

"If you are a [YouTube] reviewer, get better at helping the developer. You don't have to change your review of the game, just make sure you give out all the information needed."

You can check out this fascinating article on Gamasutra.

Source: CVG

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  1. 0
    MechaCrash says:

    Yes, there is a huge difference between "getting the word out" and "sales." Getting the word out is all you can reasonably expect fans to do via word of mouth. What this guy wants is advertising, and that's an entirely different kettle of fish.

  2. 0
    MechaTama31 says:

    Oh, I'm sorry.  Is "helping the developer sell his game" the criterion by which we allow or disallow youtube videos of games?  I didn't realize…

  3. 0
    Longjocks says:

    While he's just a random tosser spouting shit (ironic coming from some random commenting on a website, I know), in a way he's right. But it's not limited to average YouTubers. The so-called professionals like to deliver prose over substantive content. There is usually little detail about the game except for a couple of stand-out positive or negative points, then they stick their arbitrary numeric score at the end and somehow get to call it a review.

    What's worse about the scores, a concept which I hate in the first place, is that they can give a glowing review then give a low score (or the other way around). Nothing inherently wrong with that, however there needs to be context for a low score against a positive view of the game, and vice versa. They fail to provide it because they're not really in the review business at all.

  4. 0
    prh99 says:

    To paraphrase, "my game isn't selling as well as I'd like so YouTube LPer need to get better". Yeah, I am sure they'll get right on that.


  5. 0
    Wymorence says:

    Yeah, I thought as much… Googling the company and president, I finally stumbled upon their Steam page where they have 2 games in the greenlight program being voted on, an arcade racer with "real sports cars" (hysterically looking at the pictures, they've forgotten the "real sports car drivers" part it appears as the cars are being driven by nothing), and something that looks/sounds like a crossbreed of Slender Man and the newer game where you're in a mental hospital with a handi cam or whatever (name escapes me right now).

    So it's basically an indie dev, with no real games out thus far ("The Hat Man: Shadow Ward" has been greenlit, but isn't in the store yet), that wants people not on his payroll to do more for them…? I can understand if someone just absolutely rips your game and gives no info whatsoever, but I've not ever seen that before…

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