The PC Gaming Alliance has formally and officially changed its name to the "Open Gaming Alliance" (or OGA, for short). The group said that it changed its name in recognition of the changing dominance of platforms within the digital gaming market. The organization describes itself as "an open forum where companies can cooperate to develop and promote solutions that drive the PC gaming industry forward."
"Now, more than ever, the gaming industry continues to experience huge inflection points," Matt Ployhar, OGA president and Intel analyst said. "Most of the current and future members of the OGA will design their products to be increasingly cross platform, and the definition of ‘Personal Computer’ also continues to evolve. The OGA reflects these changes in our charter to ensure that we address emerging and salient markets. OGA strives to keep the gaming ecosystem open, and to be a cradle for innovation for our members and partners."
"Renaming this group as the ‘Open Gaming Alliance’ makes good sense," said Dr. Jon Peddie, president of the Tiburon, CA-based market research firm Jon Peddie Research. "We are witnessing the rapid convergence of many form factors, from desktops, all-in-ones, and laptops to smartphones, tablets, and other mobile devices that feature capabilities traditionally found on the PC. Business leagues such as OGA are the perfect venue for mapping out the new opportunities and challenges inside the industry as well as serving as an un-biased third party for industry data."
The name change is effective immediately. You can check out the organization's mission statement on www.opengamingalliance.org. It seems like there's no more advocacy for the PC gaming space, despite it being as strong as ever…