‘PC Gaming Alliance’ Renamed ‘Open Gaming Alliance’

The PC Gaming Alliance has formally and officially changed its name to the "Open Gaming Alliance" (or OGA, for short). The group said that it changed its name in recognition of the changing dominance of platforms within the digital gaming market. The organization describes itself as "an open forum where companies can cooperate to develop and promote solutions that drive the PC gaming industry forward."

"Now, more than ever, the gaming industry continues to experience huge inflection points," Matt Ployhar, OGA president and Intel analyst said. "Most of the current and future members of the OGA will design their products to be increasingly cross platform, and the definition of ‘Personal Computer’ also continues to evolve. The OGA reflects these changes in our charter to ensure that we address emerging and salient markets. OGA strives to keep the gaming ecosystem open, and to be a cradle for innovation for our members and partners."

"Renaming this group as the ‘Open Gaming Alliance’ makes good sense," said Dr. Jon Peddie, president of the Tiburon, CA-based market research firm Jon Peddie Research. "We are witnessing the rapid convergence of many form factors, from desktops, all-in-ones, and laptops to smartphones, tablets, and other mobile devices that feature capabilities traditionally found on the PC. Business leagues such as OGA are the perfect venue for mapping out the new opportunities and challenges inside the industry as well as serving as an un-biased third party for industry data."

The name change is effective immediately. You can check out the organization's mission statement on www.opengamingalliance.org. It seems like there's no more advocacy for the PC gaming space, despite it being as strong as ever…

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    E. Zachary Knight says:

    I think that the real reason they dropped the whole PC schtick is that all the real PC players refused to sign up as members. Valve and Blizzard, arguably the two biggest names in PC gaming, never once joined up. Microsoft, while a member at one time, dropped membership a while ago. The group has been nothing much at all since its founding. It sent out a press release once or twice a year and that was it.

    The biggest problem with the PCGA was that it was focused on Windows exclusively and most of its work, by that I mean press releases, was focused on promoting DRM and other anti-piracy efforts rather than actually promoting where PC gaming was going. PC is moving to inclusivity of alternative platforms like Linux, Mac and Web. It is moving to a primarily indie dominated sphere. THe PCGA was nothing more than a relic.

    I hope that this change works out for them. Unfortunately, their history doesn't bode much confidence in their future work. They will probably retain the tone deaf attitudes they have held for years, just on a larger scale.

    E. Zachary Knight
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