Report: Most Developers Don't Pay For Coverage From YouTubers, But They Are Considering It

July 28, 2014 - GamePolitics Staff

Continuing its series of reports on popular YouTube personalities taking money to promote games, Gamasutra offers details of a recent survey that shows how developers feel about the whole issue. In its survey of developers Gamasutra asked a handful of questions about paying for coverage, if they would consider paying for coverage in the future, and if any traditional media outlets had ever asked them for money.

Around 1.5 percent of respondents said they have paid a YouTuber a flat-fee for coverage, while 98.5 percent said that they had not ever paid for coverage. On a related note, 2.1 percent of respondents said that they had agreed to a revenue sharing deal with a YouTube personality or outfit, while 97.8 said they had not.

Looking to the future, 19.1 percent of respondents said that they might consider a flat fee for positive coverage from a YouTuber, while 80.9 percent said they would not consider doing that. Around 11.6 percent of respondents said they would also consider a revenue sharing deal with a popular YouTube outfit in exchange for positive coverage, while 88.4 percent said they would not consider doing such a thing...

Another interesting way of approaching the issue within Gamasutra's survey was asking developers if they are currently being approached by YouTubers to promote their games. Surprisingly, they are; 14.7 percent of respondents said that they had been approached by someone to promote their games for a flat fee, and 13.6 percent claim that they were asked if they wanted to do a revenue sharing deal.

Gamasutra also asked developers if they had ever been approached by traditional media outlets about paying for coverage. Surprisingly, 29 percent said that they had. Around 4.7 percent admitted that they paid for positive coverage. Around 13.9 percent said they would consider it in the future.

It should be strongly noted that we are not talking about outlets like IGN, GameSpot, Polygon, etc when we say "traditional media outlets" - we're talking about smaller sites whose main function is to create and propagate paid reviews for games - as highlighted in this list at AppyNation - and most of those sites deal with mobile games.

Of course there's a lot more data in the Gamasutra article revealing the results, including input from anonymous developers and big names like Vlambeer. It's definitely worth sifting through.


 
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