Microsoft will be the first console maker to launch a console in China since the government lifted its 14-year ban on home console systems in January of this year. Today Microsoft revealed that it plans to launch the console system on Sept. 23 for approximately $600, or ¥3,699 RMB.
Microsoft has partnered with China-based BesTV to manufacture and sell the system in the region. One of the conditions the government put on console makers is that the systems had to be manufactured in the country.
"We’re honored that Xbox One is the first console approved for sale in China through the Shanghai Free Trade Zone," said Yusuf Mehdi, corporate vice-president, marketing, Devices and Studios, Microsoft. "We’re dedicated to earning millions of fans in China by working with BesTV to deliver an all in one games and entertainment experience starting September 23."
Launch titles include Forza Motorsport 5: Racing Game of the Year Kinect Sports Rivals, Powerstar Golf, Zoo Tycoon, and Max: The Curse of Brotherhood among others. Beyond launch, Microsoft plans to release titles like Sunset Overdrive and Halo: The Master Chief Collection, and more. Third-party games from publishers such as Electronic Arts, Ubisoft and 2K are in the works as well, according to Microsoft. Perfect World, Gamebar, Yingpei Games, Snail Games, NetEase, Tencent and other developers based in China are also working on new content.