In a new open letter to the FIFA community, EA Sports revealed the new actions it will take against those involved in FIFA Ultimate Team scams involving in-game currency in FIFA 15. EA Sports has vowed that it will crack down on those using bots to farm Ultimate Team coins, and those engaged in the buying and selling of those virtual coins on third-party websites.
FIFA Ultimate Team currency can be earned in-game by playing matches and trading players, but you can't buy them and EA does not sell coins to gamers.
Players who buy or promote buying coins in-game will receive a warning in-game and via email the first time they are caught, have their FIFA Ultimate Team club reset and FIFA Points returned for the second time they are caught, and receive a permanent ban if they are caught a third time.
Those selling coins or using bots to farm coins, will be subject to a permanent online ban from all EA games.
"The FIFA Ultimate Team infrastructure is designed to provide an optimal experience with human parameters in mind," the letter reads. "However, our data shows that these bots generate four times as many Transfer Market searches than all human FUT players combined. This severely impacts the game and your playing experience on a daily basis."
"The use of bots and third-party bot services to automatically buy Transfer Market items in order to gain an unfair advantage is a form of cheating. Gamers detected using bots, third-party bot services, or scripts for any purpose will be subject to our ban process."
EA Sports has already banned "hundreds of thousands of FIFA accounts" since February 2014 for buying and selling coins.
You can read the entire letter here.