Amazon Promises ‘No Change’ In How Twitch Operates

While it is the typical line for a company to use when buying out something so beloved by the community as Twitch is, Amazon said last night that it has no plans to make any changes to the popular community-driven video game streaming service. Amazon announced yesterday that it had acquired Twitch for an estimated $970 million. Michael Frazzini, vice of president of Amazon Games, and Twitch CEO Emmett Shear said during a "town hall meeting" last night that the deal shouldn't worry Twitch users.

"Twitch is absolutely doing a great job and we don't want to change that at all," Frazzini said last night.

He also said that Twitch will become an Amazon subsidiary under the Amazon Games division.

"The exciting thing about the Amazon deal is I get to keep doing what I do," Shear added.

He went on to say that the Amazon deal was the right move because it would give the company access to resources like engineering talent, backend infrastructure, and partnerships with game creators and advertisers.

"The reason I thought Amazon would be a good home for Twitch is that we had a really shared vision around where gaming industry is going," Shear said, noting that the internal cultures at Twitch and Amazon also match up nicely.

Amazon CEO Jeff Bezos said that there is real synergy between the two companies.

"Broadcasting and watching gameplay is a global phenomenon," he said in a statement. "Like Twitch, we obsess over customers and like to think differently, and we look forward to learning from them and helping them move even faster to build new services for the gaming community."

One thing they didn't say but makes sense is that Twitch could hypothetically be rolled into Amazon Prime, Amazon's streaming on demand entertainment service. Whether incorporating Twitch into that service is part of the plan is unknown at this time.

You can watch a rebroadcast of the "Town Hall Meeting" here.

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