A new report from Re/code featuring data from a recent Nielsen study seems to indicate that console brand loyalty isn't all it's cracked up to be...
According to the Nielsen study, 31 percent of PlayStation 4 owners already owned an Xbox 360 or Wii, but not a PlayStation 3. Around 17 percent didn't have any of the last generation consoles.
The study data was gathered from 1,200 American gamers ages seven to 54 during February to April, 2014. Nielsen did not include data on the makeup of male and female gamers that took part in the survey.
One of the other flaws in the study is that it only asked what participants "currently own" and not what systems they might have owned in the past. In other words it only shows a lack of brand loyalty from the last console generation to the new one, and does not necessarily represent a respondent's long-term loyalty to a console brand family.