BuzzFeed will use some of the $50 million it secured last month to develop games. According to this TechCrunch report, BuzzFeed will use that investment to develop casual games - just one measure the company is working on to expand its audience.
BuzzFeed vice president of product Chris Johanesen tells TechCrunch that games are just one more part of an overall strategy to get visitors to do more than consume its content. In other words, it's a move towards more engagement.
BuzzFeed is reportedly building a team of in-house game developers to work on casual games and quizzes that fit into the site's overall flavor.
TechCrunch has more on this story here.
A16Z partner Chris Dixon announced the $50 million in funding for BuzzFeed on August 10 via his personal blog. Dixon joined BuzzFeed’s board of directors as part of the deal.