‘RuneScape’ Bonds Used to Fund Trip to RuneFest Event

Jagex, makers of the long-running fantasy MMORPG RuneScape, are highlighting what it calls "the continued success of RuneScape Bonds." Since their launch, Bonds have enabled players to access premium membership content, exchange them with other community members for in-game items and wealth, and gift them to friends around the world.

But the success story, according to Jagex, is that RuneScape Bonds are being used by players for real-world benefits. To highlight this, they mention Aaron James and one of his friends from Missouri. What's so amazing about these two guys from the "Show Me" state? They are the very first RuneScape players to use Bonds to fund every aspect of their transatlantic trip to this year's RuneFest fan convention, which takes place on Saturday October 11 at London's Tobacco Dock.

The two exchanged their Bonds to fund flights to and from the UK, a hotel room, two RuneFest tickets, and spending money — Crystal Coins — for the event, all without spending a single cent of real world money.

"I cannot describe the relief and realization that our dream of coming to the UK and to RuneFest is going to happen. Without being able to buy the flight, hotel, and crystal coins with Bonds, this was never going to be realistic for us because it would be too expensive," said Aaron James. "We're just tremendously excited, and looking forward to meeting the J-Mods and some of our fellow RuneScape players next month."

Since their debut in September 2013, around 2.3 million Bonds have been purchased and more than 80 percent of those Bonds have been redeemed for membership, with 27.6 million membership days obtained to date.

Jagex also claims that Bonds have helped reduce the levels of gold-farming in the game, which plummeted by 81 percent within weeks of their introduction. Over the past year, more than 316.5 billion in-game gold pieces have been sunk into Bond trades by the community.

"Our community responded fantastically to the introduction of Bonds a year ago, which resulted in many millions of Bonds being purchased and redeemed. A year later, nearly 20% of RuneScape players pay for their membership subscription through their in-game efforts and half of the premium RuneCoin currency comes from bond redemptions," said Phil Mansell, vice president of RuneScape. "This has also helped bring greater stability to the game economy, and has reduced incidents of gold farming and botting to an all-time low."

You can learn more about RuneScape at www.RuneScape.com.

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