According to a new report by social game analysis company Playnomics (reported on by Gamasutra), the top one percent (commonly referred to as "whales" because they are "big spenders") of new players spending money on in-app purchases in mobile and web-based social games account for around 33 percent of total spending. Further, the top 20 percent of spenders account for over 90 percent of total mobile and web game spending.
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