Game Informer Magazine is apparently the seventh most popular magazine in the United States, hanging out with such brand name rags as Time and Cosmopolitan. This is according to data gathered by media research firm BurrellesLuce, who found that GI had a circulation of 4,364,170, up 800,000 from 3,564,170 in 2009.
The secret formula for the magazine's success is pretty obvious: GameStop. A 12-month subscription to GI is given away when making purchases with a GameStop card. Still, bought, given away, or jammed under a hotel door like a pamphlet on Jesus, GI is out there.
Source: BurrellesLuce by way of GI.biz