In one of the most bizarre stories we've heard this week, Capcom's UK Marketing department will fill a swimming pool full of blood, gore and other body parts to promote the release of its next Resident Evil game in London.
The "first ever blood filled swimming pool" can hold about 55,000 gallons of water and will feature (fake, of course) human torsos as floatation devices, intestines as lane markers, and all kinds of gruesome objects floating in the water including bloody bandages, eyeballs, tendrils and blood clots. Zombie lifeguards will also be on hand...