CCFC Inflamed over Violent Happy Meal Toys

August 5, 2010 -

The Campaign for a Commercial-Free Childhood (CCFC) has taken on games based on ice cream, given Nickelodeon gruff over making violent games available to kids and is part of a group that is urging the Federal Trade Commission to update the Children’s Online Privacy Act (COPPA). Now the organization is turning its attention towards Marvel action figures included with McDonald’s Happy Meals.

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Children’s Advocates Call for COPPA Act Reform

July 2, 2010 -

As the Federal Trade Commission (FTC) begins a review of its Children’s Online Privacy Protection Act (COPPA), and the connected world becomes ever more connected, a gaggle of advocacy groups is calling for more stringent protections to protect youngsters.

Comments were offered to the FTC (PDF) by groups such as the Campaign for a Commercial-Free Childhood (CCFC), the American Academy of Pediatrics (AAP), Children Now and the Consumer Federation of America (CFA). The advocates argued that when COPPA was originally passed in 1998, computers were the only means of accessing the Internet. Now, of course, cell phones, videogame machines and even interactive television provide additional ways for children to get online, and “these developments have increased the risks to children’s privacy.”

In a section on videogames, the advocates noted that:

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CCFC Claims Small Victory Over Nick, Looks to Win War

June 9, 2010 -

The Campaign for a Commercial-Free Childhood (CCFC) has made no bones about the problems it has with some of the games offered on Nickelodeon’s AddictingGames.com website. Now that Nick has removed some of the titles in question, the CCFC is showing no sign of letting up.

The organization wasn’t pleased with either the content of some of the games offered—stating that “The games at Nickelodeon’s AddictingGames.com have it all: lechery… gratuitous violence… and even animal cruelty”—or the manner in which Nick linked to the content from “every page” of its websites aimed at pre-schoolers such as NickJr.com and Neopets.

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Vote for the CCFC’s Worst Toy of the Year

May 4, 2010 -

The Campaign for a Commercial-Free Childhood (CCFC) is winding down voting for its annual TOADY (Toys Oppressive and Destructive to Young Children) awards.

This year’s four nominees include a Barbie Digital Nail Printer and four products related to interactive entertainment:

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Watchdog Group Finds Dairy Queen Game "Egregious"

May 22, 2009 -

Stopping by your local Dairy Queen over the holiday weekend? If so, here's something to consider:

Ice cream-centric PC game DQ Tycoon has come in for some freezer burn, courtesy of the Campaign for a Commercial-Free Childhood.

The Boston-based CCFC turned its attention to DQ Tycoon as part of its ongoing campaign to lobby Scholastic, Inc. to drop non-books items such as toys, make-up and video games from its school flyers. In a press release issued earlier this week, CCFC termed the game "egregious":

CCFC plans to continue to track Scholastic Book club offerings. One of the more egregious recent findings was the Dairy Queen video game, DQ Tycoon, which appears in Scholastic’s June 2009 Arrow flyer.

The Orlando Sentinel's education blog picked up on the theme:

Some might suggest that  DQ Tycoon isn't in the same league with a Newbery Medal winner for children's literature, such as Joseph Krumgold's And Now Miguel, my personal favorite.  But it apparently gets equal of better billing in the book club fliers. That coming of age book about a Hispanic boy in New Mexico, which won the Newbery in 1954, has been "thinker" literature for kids for 55 years. Will DQ Tycoon meet that test??

While it's true that DQ Tycoon is probably not going to change anyone's life, GamePolitics just had to ask: What's so bad about a game based on ice cream? CCFC spokesman Josh Golin responded.

CCFC: The game is egregious because it's an ad for Dairy Queen masquerading as a video game and ads for Dairy Queen have no place in schools. It is particularly galling that Scholastic is enlisting teachers as a sales force for the game because, at a time of heightened concerns about childhood obesity, many schools are limiting the types of foods that can be sold and marketed on their premises.  I think it's safe to say that without Scholastic, DQ would be unable to promote Blizzards (as many as 1,200 calories) in elementary schools.

GP: In my experience the "tycoon" game genre generally would seem to have at least some educational value, forcing players to plan, strategize, allocate resources, etc. Not exactly Manhunt 2. I noticed that the game next to DQ Tycoon in the ad is "1701," which I've played and which also brings a lot of historical flavor as well as the previously mentioned elements to the mix.

CCFC: I don't dispute for a second that some video games can have educational value. Our concerns are a) the highly commercialized nature of so many of Scholastic's offerings  (not just the games) and b) the fact that Scholastic sells so many things that are not books in its "book clubs".

The fact of the matter is that books clearly play a special role in schools which is why Scholastic is allowed into classrooms and given the unique opportunity to sell directly to students.  Scholastic is exploiting that access by selling so many things that aren't books.  I'm sure Game Stop or Toys R' Us would love to have teachers hand out circulars for them every month.

GP: So, why does CCFC hate ice cream? Just kidding...

48 comments

Watchdog Dings Scholastic for Pushing Video Games, Other Items

February 10, 2009 -

The Campaign for a Commercial-Free Childhood has targeted Scholastic, Inc. over the bookseller's marketing of items such as video games, jewelry kits and toys to school children.

As reported by the Associated Press, CCFC director Susan Linn was highly critical of Scholastic. The company has been welcomed into schools for decades. Said Linn:

The opportunity to sell directly to children in schools is a privilege and not a right. Scholastic is abusing that privilege by flooding classrooms across the country with ads for toys, trinkets, and electronic media with little or no educational value.

The AP details some of the bookseller's marketing practices which prompted CCFC to act:

Items pitched to elementary school students in the last 14 months include M&M’s Kart Racing Wii video game, an American Idol event planner, the SpongeBob SquarePants Monopoly computer game, lip gloss rings, Nintendo’s Baby Pals video game, Hannah Montana posters and the Spy Master Voice Disguiser.

The campaign said about one-third of the items for sale in Scholastic’s elementary and middle school book clubs were either not books or were books packaged with other items such as jewelry, toys and makeup.

However, Scholastic exec Judy Newman defended her company's offerings to the AP:

We’re losing kids’ interest (in reading). We have to keep them engaged. This (book club) model is 60 years old, and it has to stay relevant to do the work it does. To the extent we put in a few carefully selected non-book items, it’s to keep up the interest... some kids learn through video games.

 

48 comments

LEGO Batman Makes Watchdog Group's List of Terrible Toys

January 22, 2009 -

The Campaign for a Commercial-Free Childhood has had little to say about video games since joining the 2007 fight against Manhunt 2.

But the Boston-based group has named a popular video game as a finalist in the voting for its first annual TOADY (Toys Oppressive And Destructive to Young Children) Award.

So, which game has drawn CCFC's wrath? Grand Theft Auto IV? Left 4 Dead? Saints Row 2? Blitz: The League II?

Actually, none of the above. The CCFC has targeted LEGO Batman. Here's what the watchdog group says about the E10-rated game on its website:

How do you turn the ultimate creative toy into a symbol of commercialized childhood?  Begin by partnering with media companies to sell that toy in branded kits designed for recreating movies like Star Wars, rather than creative construction. 

 

Then, dispense with hands-on building altogether by turning your toy into a video game so that instead of deciding what to build next, children choose which cyber weapons to use to beat up their opponent. 

 

Finally, ignore the fact it was rated suitable for ages 10 & up and partner with McDonald’s for a Happy Meal toy giveaway to simultaneously promote the video game, junk food, and the violent Dark Knight movie series to preschoolers.

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Goth_Skunk@WonderKarp: And that's why I don't read or watch mainstream news.01/29/2015 - 5:06pm
Matthew Wilsonzip is it KB or kb? if its KB its MB, if its kb is mb. ether way where do you live that you are getting ripped off that badly?01/29/2015 - 4:41pm
ZippyDSMleeI has a whole 1MB(mb mabye, 1000KBPS) for a whole...100$ a month ;_;01/29/2015 - 4:24pm
WonderkarpFCC appears to be kicking ass today01/29/2015 - 4:11pm
WonderkarpI found this neat. Shows the different ways different websites tell the same story. Not VG Related, but its neat https://i.imgur.com/3m6xOfE.jpg01/29/2015 - 2:12pm
Matthew Wilsonnp I am still suprised that the fcc did it, but I still do not trust the chairman yet.01/29/2015 - 2:11pm
Andrew EisenYeah, what I mean is I'm fortunate enough to live in an area where I have the option of up to 50Mbps if I want to pay for it. Meant that as an anecdote; didn't mean it to come across as a "you're wrong!" Sorry 'bout that!01/29/2015 - 2:06pm
Matthew WilsonThat is why I said "every market". for example totalbescuit has TWC, and the best he can get atm is 10/10.01/29/2015 - 1:58pm
Andrew EisenTWC offers speeds that high, at least in my area. (Standard is 15Mpbs)01/29/2015 - 1:54pm
Matthew Wilson@prh I still have my doubts. if anything the big winner is Comcast. they are the only isp in the us that can provide that speed in every market they serve. att, verizon, and twc cant or at least dont.01/29/2015 - 1:50pm
Andrew EisenTrailer for Ted 2 and it looks like it won't simply be a rehash of the first. That's encouraging! https://www.youtube.com/watch?v=S3AVcCggRnU01/29/2015 - 1:49pm
prh99It's nice to see an FCC chair who isn't just there to facilitate monopoly building for cable and telecom. Basically not a dingo.01/29/2015 - 1:46pm
Wonderkarpmine was grandia 201/29/2015 - 1:39pm
Matthew Wilsonoh btw only about 5.6 percent of the us has broadband now.01/29/2015 - 1:21pm
Matthew Wilsonhttp://www.theverge.com/2015/1/29/7932653/fcc-changed-definition-broadband-25mbps did not think the fcc would go through with it.01/29/2015 - 1:16pm
Andrew EisenI know, right? Don't you dare think the fact that I buy all your games makes this sort of behavior okay, TT Games!01/29/2015 - 12:57pm
IanCHow dare thy release games that do well both commercially and critically. How dare they. (refer to the Lego games)01/29/2015 - 12:55pm
Infophile@Wonderkarp: Tales of Innocence. Was in the final dungeon, when I accidentally left my 3DS on an airplane and couldn't get it back. Lost both the game and the system. Got a new system, but not the game (not fun enough to be worth replaying)01/29/2015 - 12:10pm
Andrew EisenOh, thank goodness. There will be at least two console LEGO games this year. For a moment I was worried there! (LEGO Jurassic World, LEGO Marvel's Avengers plus LEGO Ninjago for handheld.)01/29/2015 - 12:08pm
prh99Cminer: It's the only way to monetize Nintendo game videos. Otherwise Nintendo content IDs them and take all the AD revenue. Also it's only covers a small portion of their catalog.01/29/2015 - 12:06pm
 

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