Amazon's new used game plan offers gamers a clear jump in trade value, reports What They Play.

The site analyzed a variety of games across multiple systems and concluded that gamers can get more in trades with Amazon than they do currently with GameStop.

Here's are some examples:

Also of note, Amazon credits can be used for any product offered by the huge online retailer. GameStop credits limit traders to video games and associated merchandise.

Despite what would appear to be a competitive advantage for Amazon, GameStop CEO Dan DeMatteo told Edge Online he was unconcerned about his company's new competitor:

I give the probability of this working at zero... [We tried it...] Electronics Boutique also tried it and failed. There's no consumer acceptance. With consumers, there is an immediacy for currency when they want to buy a new game.

It didn't work for us, and I can't see it working for them.

Investors weren't so sure. News of Amazon's entry into the used game business caused GameStop stock to take a beating on Wall Street yesterday, dropping 14%.

If you're the kind of consumer who finds value in trading used games, for a long time GameStop has been your only option,

Now that other major retailers like Toys R Us, Best Buy and Amazon.com are getting into the used game business, where will you make your trades?

Be sure to vote in the GamePolitics poll at left...

GameStop CEO Dan DeMatteo can't be happy with the news that his firm, which has owned the used game space for years, suddenly has not one, but three major competitors.

Indeed, financial website The Motley Fool reports that the entry of Toys R Us into the used market will hurt GameStop and likely force the retailer to give consumers a better deal - and we're all for that.

On the publishing side, used game sales hater Ben Feder, President of Take-Two Interactive, must be absolutely frothy now that four major retailers - not just one - will be pushing pre-owned copies of GTA IV.

While the news that Toys R Us, Best Buy and Amazon are all - rather suddenly - entering the used game market is terrific for consumers, the timing seems a bit... odd. How do all three happen to get into used games in the same week?

GamePolitics put the question to Entertainment Consumers Association President Hal Halpin, who, in a past life, founded a trade group for game retailers. In other words, he knows the retail side of the business quite well. Here's what Hal told us:

Toys R Us and Best Buy getting into the used games business makes sense because they really serve very different markets than GameStop, demographically speaking. Amazon getting in is especially bright because of their model - they're positioned really well to cut the market wide open.

 

For Toys R Us and Best Buy, it's likely just coincidence [that news of both came this week]. They're victims of the same economic turmoil as everyone else and looking for growth areas. They have examined the used business before, but [then] it was likely too far astray from their core. Now, it's a matter of exploiting high-margin business extensions, of which Used clearly is one.

 

For Amazon, my guess is that it's much more organic a move. I'm excited to see them invest so heavily in games and with gamers. Overall, it'll be really interesting to see how the landscape is changed by the news. And the bottom line is that it's great news for consumers.

Meanwhile, analyst Michael Pachter of Wedbush-Morgan offered his take on the developing situation and agreed that used games are a smart move for Amazon.

It's obviously a great business.
 
Amazon is the only one that matters. The sweet spot of consumers who trade in games are 13 - 18 year-old boys, and they don't typically shop at Toys R Us or Best Buy, but they most definitely frequent Amazon.
 
It seems to me that the Amazon offer is pretty compelling, insofar as there is no cost to ship games to Amazon, and there is an opportunity for gamers to trade in games and purchase other stuff on Amazon.
 
With that said, Amazon's market share of NEW games is only 2 - 3% (around $200 - 300 million annually), and GameStop's USED game business is over $2 billion.  That means it will take a LONG time for Amazon to make a dent in GameStop's business

GP: Going forward, the developer/publisher response will be something to watch. Will a quartet of major retailers selling used games cause the industry to stop rattling their sabers (as they have been doing toward GameStop of late)? Or will it motivate them to fight harder?

FULL DISCLOSURE DEPT: The ECA is the parent company of GamePolitics.

The great debate over used game trades rages on...

Sure, GameStop execs support used game trades; it's a huge piece of their business model.

But it's especially nice to see a member of the game publishing elites step up and support the consumer's right to choose.

Along that line, gamesindustry.biz has a multi-part interview with MS exec Chris Lewis, who comments thusly on used trades:

I'm a fan of the [gaming] ecosystem overall. I can see the positive in [used game trades], because I can see that what you then get is more and more people touching, playing, experiencing a game that they may not otherwise have access to.

I think you've got to try and extract some positive from it, and that's undoubtedly a good factor - a positive swirl of ecosystem that results. Clearly it's a reality, and certain retailers are very focused and spend a lot of time on it. It's good business for them.

 

I think things like premium downloadable content, and that kind of thing, will ultimately play a part in used games - and that's not me saying that it's a great way for us to try and minimise that. I think it will be a great enhancement to the way that people experience games. If some additional content is available via the Xbox Live service, for instance, that further enriches the game experience and might encourage folks to hang on their games for a bit longer.

GP: For showing a pro-consumer attitude on used game trades, we'll toss Chris a white hat...

Utah Rep. Mike Morley has officially introduced video game legislation drafted by disbarred Miami attorney Jack Thompson.

As GamePolitics previously reported, H.B. 353 would amend Utah's current Truth in Advertising statute. If passed, retailers who claim that they don't sell M-rated games to underage buyers could be held liable if they did. The measure would also apply to R-rated DVDs as well as tickets to R-rated movies.

The language of the amendment has changed slightly from that which GP reported on Sunday. It now reads:

[Deceptive trade practices occur when, in the course of a person's business, vocation, or occupation that person:]

 

(u) (i) advertises that the person will not sell a good or service labeled with an age restriction or recommendation to a person under the age restriction or recommendation; and (ii) sells that good or service to a person under the age restriction or recommendation.

For his part, Thompson issued a press release this morning which says that the purpose of the bill is to "punish major American retailers who falsely claim they do not sell Mature-rated video games and R-rated movies and movie tickets to kids under 17."

While Thompson claims that H.B. 353 has no free speech implications, that remains to be seen; the bill clearly targets certain types of media content.

As GamePolitics readers may recall, Thompson also claimed that his 2006 Louisiana bill was constitutional (it wasn't) and that Grand Theft Auto: Vice City was a "device," not a form of speech, (he was wrong about that, too).

So, please excuse us while wait for a real constitutional expert to weigh in.

Hearings on the proposal may begin as early as next week.

GP: Thanks to Nathaniel Edwards of LegalArcade.com for the artwork.

Can someone explain this to me?

Wasn't it just yesterday that video game industry trade group the Entertainment Software Association issued a press release high-fiving itself over record sales of game software in 2008?

Why then, today, do we learn that GTA publisher Take-Two Interactive is griping about used game sales?

Here's what the ESA said yesterday about its record-breaking year:

Overall computer and video game industry hardware, software and peripheral sales climbed to $22 billion in 2008, with entertainment software sales comprising $11.7 billion of that total figure—a 22.9% jump over the previous year— the Entertainment Software Association (ESA) announced today... on the strength of a December sales month in which industry revenue ($5.3 billion) topped $5 billion for the first time in any single month. By comparison, as recently as 1997, the industry generated $5.1 billion over the entire year...

And here's T2 CEO Ben Feder (left) whining (via Cowen analyst Doug Creutz) today:

"GameStop continues to aggressively push their used game business, which is having a meaningful negative impact on sales of new games," noted analyst Doug Creutz, following a meeting with Take-Two CEO Ben Feder this week.

"Management is frustrated with this trend and is examining ways to ameliorate the problem, which includes strategies around online play and downloadable content which extend the lifespan of AAA titles."

GP: We have to ask: how "meaningful" can the supposed "negative impact" of used game sales be with game publishers having just completed their best year ever?

Or, is this another case of a greedy media corporation trying to squeeze every last nickel out of its customers?

UPDATE: I should make it clear that "whining" is my characterization of Ben Feder's position. Doug Creutz merely reports on Feder's concerns in an investor's note detailing his Tuesday meeting with the T2 CEO.

Last week GamePolitics reported on a bizarre incident in which more than a dozen prominent game journalists were sent Animal Crossing: Wild World Nintendo DS cartridges which contained a racial slur.

MTV Multiplayer's Stephen Totilo, who broke the story, reports that he subsequently queried used game seller GameStop and the ESRB as to whether the Animal Crossing incident exposes a flaw in the system whereby embedded user-generated content might exceed the content rating.

Both GameStop and the ESRB view the Animal Crossing episode as an anomaly and deny a larger problem. MTV's Totilo writes:

ESRB spokesperson Eliot Mizrachi, told me... “Just as with online-enabled games that allow features like chat, ESRB ratings cannot anticipate and therefore consider user-generated content in the ratings we assign,” he wrote. “Besides, as you mentioned, saving content to the actual game medium is pretty uncommon in today’s games. Most games are read-only with the saved content being stored on the system and not on the game medium itself.”...

The ESRB may not have much reason to worry that questionable content will make it to consumers because gaming chain GameStop claims to be scrubbing the content from re-sold games. Chris Olivera, spokesman for GameStop, told me in a phone interview that his company has a “proprietary” process that wipes consoles and games clean before they are sold back to consumers...

GP: GameStop and the ESRB make a good case here. It's important to remember that the offending DS cart was not purchased through retail channels, but rather was mailed out by Nintendo's own PR department.

Aeropause wonders whether a by-product of GameStop's practice of displaying unwrapped game boxes inadverently exposes PC activation codes to would-be pirates.

The site's Joe Haygood writes:

A few weeks ago, I was out at a Gamestop.... I decided to pull the trigger on Quantum of Solace, the new James Bond game for the PC.  Of course, the only copy of the game they had was an open copy.  When I said yes to purchasing the game, I noticed the clerk only pulled out a DVD for the game. I asked about the manual and he said it was already in the box. 

 

Doesn’t sound too bad until you realize that the CD code for the game, and to use the Games for Windows Live service was on the back of the manual... 

 

I went back to the shelf and found three other games where the CD codes were smack dab in the package.  Games like Left 4 Dead, Mercenaries 2 and Spider Man Web of Shadows... With this in mind, I decided to canvas the other Gamestop stores in the area... I found at least 10 different CD codes for PC games.

Used game sales and trades have been much in the news of late, with some consumer-gouging game industry types decrying the practice.

But, as Gamasutra's Leigh Alexander reports, GameStop CEO Dan DeMatteo insists that game consumers should continue to have options once they've finished with a game. Here's what the CEO had to say on the topic:

I think [talk of banning used game sales] creates contention not only for us, yes, but also for the consumer. Anything that limits the transferability of a game from consumer to a friend of theirs, to selling it on eBay, to exchanging it and trading it with one of their friends, or selling it back to GameStop -- I think is a bone of contention with the consumer.

 

The consumer has been trained that there is a residual value to their video games. Also, we will give out approximately $800 million in credits this year -- trade-in credits that will go toward the purchase of new video games. The consumer, oftentimes and especially now, needs that residual value from those games as a trade-in to be able to afford a new video game.

GP: Admittedly, DeMatteo has a vested interest, since used game sales are a major part of GameStop's business model. However, from a consumer perspective, he's 110% correct in his comments.

Game publisher Electronic Arts, Xbox maker Microsoft and leading retailer GameStop are among 259 corporations that have been awarded perfect scores for their treatment of gay, lesbian, bisexual and transgender employees, consumers and investors.

The announcement comes by way of advocacy group the Human Rights Campaign Foundation and is contained in its 2009 Corporate Equity Index. HRC Foundation President Joe Solmonese commented:

The 2009 Corporate Equality Index shows that corporate America understands that a diverse workforce is critical to remaining successful and competitive. In the absence of a federal law that prohibits workplace discrimination based on sexual orientation and gender identity or expression, it is up to employers to take the lead and implement policies that ensure all their employees are protected.

Game-related companies which also received perfect scores include retailers Best Buy and Target; PC manufacturers Dell and HP; chip maker Intel; online auction site Ebay; and search companies Google and Yahoo. Also on the list, Apple, increasingly seeming like an up-and-coming game biz player.

GP: We've been beating on EA and Microsoft of late over a couple of (well-deserved) issues, but must give credit where it is due. Well done!