Gaming on the iPad and other tablets is the second most popular activity - right behind "surfing the Internet" - according to data released by entertainment market research firm Interpret. That data comes from Interpret’s quarterly New Media Measure study. The study tracks media behavior, device ownership, attitudes, and product consumption.
According to the study, 58 percent of tablet owners use the device for surfing the Internet. Gaming is the second most popular activity, with 52 percent of tablet owners using the device to play games. Active gamers are more likely to buy some type of tablet device in the next three months than the average consumers, the study found.