HBO Teaming Up With Riot for 'Game of Thrones' Advertising Campaign

March 24, 2014 - GamePolitics Staff

HBO will advertise the next season of its hit fantasy series Game of Thrones in Riot Games' popular MOBA game, League of Legends. According to [A]ListDayily interview with Dustin Beck, Vice president of eSports and merchandising at Riot Games, Riot Games and HBO will team up to create a three-week long campaign leading up to the premiere of the fourth season of the show.

The marketing campaign could include a mash-up trailer and website take-overs.

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Wargaming Launches 'Let's Battle' Digital Magazine

February 7, 2014 - GamePolitics Staff

Wargaming has jumped into the digital media publishing biz, with the launch of a new interactive publication that highlights its line-up of games and related topics like military history. The magazine is called "Let's Battle" and is available for free on Google Play for Android devices and the Apple App store for iOS devices.

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Report: Microsoft Retail Stores Offering $100 Off Xbox One for PS3 Trade-In

January 30, 2014 - GamePolitics Staff

A NeoGAF thread reveals a bold initiative from Microsoft whereby they'll knock $100 off the price of the Xbox One for any consumer willing to turn in their old PS3 system. The ad, which is reportedly from the official Microsoft Store, lists a number of terms and conditions related to the trade-in deal:

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Report: Some Developers Pay a Fee to be Featured on Conan O’Brien's 'Clueless Gamer'

January 24, 2014 - GamePolitics Staff

While it's fun watching "Clueless Gamer," Conan O’Brien's regular segment where he plays video games and makes witty comments for his show on TBS, apparently it can cost a developer or publisher a lot of money to get air time on the show. While not everyone pays to be on the show, about a quarter of the products featured on the segment have to pay some sort of fee. The show does not disclose this fact either.

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FTC: Microsoft and EA Are Not Breaking Any Laws With YouTube Paid Endorsement Schemes

January 23, 2014 - GamePolitics Staff

While Microsoft (through a marketing partnership with Machinima) and Electronic Arts (through its "Ronku" marketing program) paying content creators to promote its games to followers on YouTube without disclosing the relationship may be unethical, neither company is breaking the law and it is unlikely that anyone involved could be fined for not disclosing a relationship according to what a Federal Trade Commission spokesperson tells Polygon.

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EA Signs Promotional Deal with Professional Game Match Officials Limited

January 21, 2014 - GamePolitics Staff

Electronic Arts has signed a long-term agreement with Professional Game Match Officials Limited that will run until the 2018/19 season and see match officials sporting EA Sports-branded gear, according to an MCV report.

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Report: Microsoft Paid YouTubers to Promote Xbox One, Keep Quiet About Relationship

January 21, 2014 - GamePolitics Staff

According to a report on Ars Technica, Microsoft and Machinima colluded to get Machinima YouTube content creators to say nice things about the Xbox One for money and required that they not disclose the financial relationship to viewers.

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Ubisoft: President Obama's Purchase of Just Dance in 2011 Proved the Series was Universal

January 17, 2014 - GamePolitics Staff

When president Barack Obama purchased a copy of Just Dance 3 in December 2011, he was doing more than just buying a game for his daughters - he was emphasizing the fact the game franchise is universal, according to Ubisoft managing director Xavier Poix. Speaking to IGN about the franchise, Poix reminisced about the best endorsement of a game a company can get - one from a fairly popular sitting U.S. president.

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PlayStation Second Most Popular Brand on YouTube

November 1, 2013 - GamePolitics Staff

While Red Bull is the number one brand on YouTube (mostly because it sponsors so many interesting sporting and gaming events worldwide), "PlayStation" is also pretty popular, according to data collected by Statista and Mashable.

Research: Food Advergames Promote Unhealthy Lifestyle Choices to Children

October 7, 2013 - GamePolitics Staff

New research from Michigan State University examined advergames and found that they have a tendency to promote foods that are unhealthy - full of fat, sugar, and sodium. Researchers concluded that these games meant to promote products and brands often promote unhealthy lifestyle choices for children too.

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Kinect and Xbox One Advertising Capabilities Concern Some Consumers

October 7, 2013 - GamePolitics Staff

An Advertising Age report highlighted by NeoGAF unearthed over the weekend has thrown some gasoline on a story that surfaced earlier this year about how Kinect could be used to improve the monetization of Xbox One customers.

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Microsoft Store Pays $200 in Store Credit for 'Gently Used' iPads

September 13, 2013 - GamePolitics Staff

In a highly competitive promotion against Apple's favorite tablet, Microsoft has decided to give consumers willing to turn in that old iPad a couple of hundred bucks in their store - presumably to spend on their Surface tablet... The promotion, which runs until October 27, allows people to trade in their "gently used" iPad 2, 3, or 4 tablets to receive a minimum of a $200 gift card to the Microsoft Store.

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2K Games Marketing Vet Joins Tilting Point

August 30, 2013 - GamePolitics Staff

Tilting Point has hired Tom Bass as its new Vice President of Marketing. Prior to joining the company Bass worked for video game publisher 2K Games, where he held the positions of Director of Marketing and Senior Director of Social Media and Consumer Relations. He worked there for the last eight years. According to Tilting Point, Bass will lead a team focused on mobile game marketing for the company’s portfolio of games.

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Gun Monkeys Fighting Obscurity With Free Steam Codes

August 27, 2013 - E. Zachary Knight

While many indie developers are struggling to find a way to deal with the problem of piracy, there is yet another equally big problem for them, obscurity. As big a problem as piracy is, it does have one thing going for it that obscurity doesn't, people actually playing the game. It is this lack of people playing that has resulted in Gun Monkeys creator Size Five Games to take a novel approach to combating it.

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Microsoft Reveals Xbox One Upload Outreach Program

August 22, 2013 - GamePolitics Staff

Today Microsoft launched a new contest that encourages Xbox One fans to create and submit a one minute video about the Xbox One games they like. The creators of the chosen videos will win a series of Xbox One related goodies when the system launches this fall including an Xbox One system, a one-year Xbox Live Gold subscription, an undetermined amount of free Xbox One launch titles, and the opportunity to work with Microsoft's Upload team in the future.

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Top Connecticut Lawmaker Urges Industry to End Licensing Deals with Gun Manufacturers

August 21, 2013 - James Fudge

Connecticut Speaker of the House Brendan Sharkey (D-Hamden) has sent a letter to top executives at the ESA, Activision Blizzard, Take-Two Interactive, and Valve urging them to end the practice of licensing and marketing products from gun manufacturers for video games. The letter was addressed to Take-Two CEO Strauss Zelnick, Activision Blizzard CEO Robert Kotick, Valve front man Gabe Newell, and Entertainment Software Association CEO Michael Gallagher.

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Report: American Express to Offer League of Legends-Branded Debit Card

August 12, 2013 -

American Express plans to offer a line of prepaid debit cards featuring images and characters from Riot Games' popular MOBA game, League of Legends. The company will announce the new branded debit cards on Wednesday, according to the New York Times, as part of a sponsorship program.

The cards will allow cardholders to get "Riot Points" that can be used to buy characters and other extras in the game.

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Saints Row 4 Associate Producer Criticizes THQ's Past 'Porn Star Marketing' for Series

August 6, 2013 -

Saints Row 4 associate producer Kate Nelson tells Edge in a recent interview that she didn't like former publisher THQ's use of adult entertainment stars to promote Saints Row 2 and Saints Row: The Third.

"I did not always love how much THQ put an emphasis on porn stars," Nelson told Edge. "In Saints Row 2 and Saints Row: The Third there was an emphasis on the penthouse girls, and Tera Patrick."

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Sony Ad Tells Parents They Can Avoid Sex Talk With Their Kids by Buying PS Devices

August 2, 2013 -

Where do babies come from? Here's a PS Vita or a PS3.

Kotaku points out a new ad campaign running in Argentina that offers a unique marketing pitch: buy your kids Sony's systems so you can avoid talking about sex. The ad was sent in by Kotaku reader Damian Hernaez, who saw it in Buenos Aires and sent a picture in. Translated into English, the tagline for the ad (pictured to your left) reads:

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TV Advertising Campaign Drives Forge of Empires to Major Milestone

July 31, 2013 -

InnoGames says that its advertising campaign on television in the United Kingdom has helped the company's free-to-play strategy game Forge of Empires surpass the 10 million registered user mark. The ads have been running for several weeks in the UK, with InnoGames planning a long-term TV campaign for the title.

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Jason Rubin Offers High Praise to Metro: Last Light Developers

May 15, 2013 -

THQ's former president Jason Rubin offers high praise to Metro Last Light developer 4A Games, describing the challenging conditions that the company was in as it developed the latest game - Metro: Last Light - in the popular post-apocalyptic first-person shooter series. Rubin also took a few jabs at the game's new publisher for its PR push related to the game, but a representative from Deep Silver decided to punch back at Rubin's allegations.

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ESRB Warns Wartunes 'Publisher' about Using AO Rating in Marketing Campaign

May 13, 2013 -

An online marketing campaign for the free-to-play MMO game Wartune has caught the attention of the ESRB, who claims that it has asked the game's "publisher" to stop claiming that it has an ESRB "Adults Only" (AO) rating. The game has yet to be rated by the board, according to the organization.

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Capcom Fills Pool with Blood and Gore to Promote Resident Evil Revelations

May 11, 2013 -

In one of the most bizarre stories we've heard this week, Capcom's UK Marketing department will fill a swimming pool full of blood, gore and other body parts to promote the release of its next Resident Evil game in London.

The "first ever blood filled swimming pool" can hold about 55,000 gallons of water and will feature (fake, of course) human torsos as floatation devices, intestines as lane markers, and all kinds of gruesome objects floating in the water including bloody bandages, eyeballs, tendrils and blood clots. Zombie lifeguards will also be on hand...

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Report: UK Parents Soaked for Millions a Month in 'Unauthorized' In-App Purchases

May 8, 2013 -

According to a report in the UK newspaper The Guardian - citing data from a recent Microsoft survey - as much as £30.9 million in purchases a month are made by children without their parents' consent. That is according to 28 percent of 2,000 parents surveyed in the region.

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Mojang Inks Global Minecraft Toy Deal with Jazwares

April 22, 2013 -

Mojang has inked a deal with North American toy maker Jazwares to produce a line of action figures, plush, and papercraft items based on the ultra-popular Minecraft game franchise. The new deal covers the entire globe, with toys shipping by year's end if all goes well.

"We are excited by our new partnership with Jazwares," said Mojang CEO Carl Manneh. "This partnership will help give our community a new way to interact with the game they love."

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Sega Europe Admits Aliens: Colonial Marines Video Misleading

April 3, 2013 -

Sega has finally admitted that the trailers for Aliens: Colonial Marines that were deployed before the game was released to promote it were misleading. Sega Europe has gone so far as to say that it plans to put disclaimers on all of the trailers in the United Kingdom because they do not reflect final game. The company did not say if similar disclaimers will be implemented in North America or other regions.

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Make Games for Cats: The Friskies Games for Cats Hackathon

March 15, 2013 -

Cats. The Internet loves them, so it makes sense that pet food maker Purina would sponsor a cat-themed game jam called the Friskies "Games for Cats Hackathon." The event challenges game designers to create games or apps that cats can play with. The grand prize-winning design team will receive $15,000, while runners-up will be awarded $3,000 and $2,000 to take home.

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Best in Video Game Marketing Award Nominees Announced

March 14, 2013 -

Game Connection America and [a]list daily today revealed nominees for the Best in Video Game Marketing Award, to be handed out at Game Connection America 2013 and Riot Games, Telltale Games, and Microsoft lead the pack with nominations. Winners will be announced at an awards ceremony on March 25, 2013, held from 4:30 to 5:30 pm at San Francisco’s Sir Francis Drake Hotel.

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Angry Birds Trilogy Goes Platinum

February 15, 2013 -

Rovio's Angry Birds Trilogy has sold over one million copies worldwide, according to developer Rovio and publisher Activision. The duo also announced that the game would be coming to the Wii U and Wii later this year.

Angry Birds Trilogy was released in September 2012 for Xbox 360 with Kinect support, PlayStation 3 with Move support and Nintendo 3DS. The compilation offers three games - Angry Birds, Angry Birds Seasons and Angry Birds Rio, along with extra content such as additional levels, added features and brand new interactive backgrounds and spiffy new animations.

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Poll: Are Action Figures Based On Mature Rated Entertainment Okay?

January 23, 2013 -

Earlier this week, Cliff Bleszinski was asked for his thoughts regarding the appropriateness of action figures based on his M-rated Gears of War series.

But who cares what Bleszinski thinks!  We want to know what you think!

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Poll

Is King right? Should all games adopt the free-to-play model?:

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You're not permitted to post shouts.
Matthew Wilsonit is a game worth playing if you have a pc/360/ps304/20/2014 - 9:34pm
MaskedPixelantehttps://twitter.com/IGLevine/status/457552538343325696 The Lutece Twins show up in some of the most unlikely of places.04/20/2014 - 2:44pm
Andrew EisenAs it happens, Chinatown Wars is the only GTA game I've played.04/19/2014 - 10:43am
Papa MidnightWith GTA5 (to date) failing to even provide indication of a PC release, I'm realising that this might be the first GTA game that I have not played (outside of Chinatown Wars) since the series inception.04/19/2014 - 8:14am
IanCSo im guessing a bunch of edutainment games, which a lot of people elsewhere are going gaga over, dot count as classics? Okay. If you don't mind me, i have a sudden urge to play Putt Putt....04/19/2014 - 6:15am
MaskedPixelantehttp://www.joystiq.com/2014/04/18/playstation-99-cent-sale-discounts-tokyo-jungle-super-stardust/ Weekend long PSN flash sale. So much stuff is 99 cents for the rest of the weekend.04/18/2014 - 5:59pm
Adam802http://www.polygon.com/2014/4/18/5627928/newtown-video-game-addiction-forum04/18/2014 - 4:14pm
Matthew Wilsonit is a video talking about why certain games/products/consoles do well, and others do not. he back it up with solid research.04/18/2014 - 3:56pm
Andrew EisenI'm not keen on blind links. What is it?04/18/2014 - 3:45pm
Matthew Wilsonthis is worth a whatch https://www.youtube.com/watch?v=MyXcr6sDRtw&list=PL35FE5C4B157509C904/18/2014 - 3:43pm
MaskedPixelanteNumber 3: Night Dive was brought to the attention of the public by a massive game recovery, and yet most of their released catalogue consists of games that other people did the hard work of getting re-released.04/17/2014 - 8:46pm
MaskedPixelanteNumber 2: If Humongous Entertainment wanted their stuff on Steam, why didn't they talk to their parent company, which does have a number of games published on Steam?04/17/2014 - 8:45pm
MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
 

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