Report: Some YouTubers Think Taking Publisher Money is Okay

July 14, 2014 - GamePolitics Staff

A new survey released by Gamasutra reveals a disturbing fact about YouTube gaming personalities; of those who participated in a survey, around 26 percent admitted that they had taken money directly or indirectly to promote a game or brand from a publisher.

5 comments | Read more

Denny's Adds Extra Cheese to Atari Classics

July 1, 2014 - GamePolitics Staff

Did someone order something with extra cheese at Denny's, allegedly "America's Diner?" Well whether you did or not a new deal with Atari to transform some of its select classic Atari 2600 games is some of the cheesiest marketing we've seen.

The deal sees Denny's app offer three classic Atari games reimagined with new titles and food items as themes. There's Hasteroids (Asteroids), Centiup (Centipede), and Take-Out (Breakout). The games are free, and available now in both iOS and Android app stores via the Denny's app.

1 comment | Read more

Ouya 'All Access Pass' Sells Out Quickly

July 1, 2014 - GamePolitics Staff

Android-based micro console maker Ouya has launched an All Access Pass scheme this week, offering those who signed up access to 800+ games for a 12 month period. The "one-time buy" plan costs $59.99. The offer is apparently a big success because it was limited in nature and has already sold out. According to Cnet, the Ouya All-Access Pass only applies to single transactions under $30, including most complete games and DLC, but excludes micro-transactions and similar revenue streams.

| Read more

PSA: Play Nintendo Tour 2014

June 16, 2014 - GamePolitics Staff

In a bid to promote its 2DS - the no-frills version of its 3DS hand-held gaming system, Nintendo will kick off a multi-city tour allowing gamers in select areas try out the device and the newest games for it. Games scheduled for the tour include Kirby: Triple Deluxe, Yoshi’s New Island,  Pokémon X and Pokémon Y, The Legend of Zelda: A Link Between Worlds,  Super Mario 3D Land, Donkey Kong Country Returns 3D, and Mario Kart 7.

| Read more

Bulldog Licensing Secures Rights to Represent 'Dead Island' and 'Saints Row' Brands

April 30, 2014 - GamePolitics Staff

Bulldog Licensing has inked a sub-agency deal with Game of 2 Halves for Deep Silver's Saints Row and Dead Island. The deal, which covers Canada and the United States, allows the company to further license the properties for toys, action figures, collectables, posters, electronics and accessories deals.

1 comment | Read more

HBO Teaming Up With Riot for 'Game of Thrones' Advertising Campaign

March 24, 2014 - GamePolitics Staff

HBO will advertise the next season of its hit fantasy series Game of Thrones in Riot Games' popular MOBA game, League of Legends. According to [A]ListDayily interview with Dustin Beck, Vice president of eSports and merchandising at Riot Games, Riot Games and HBO will team up to create a three-week long campaign leading up to the premiere of the fourth season of the show.

The marketing campaign could include a mash-up trailer and website take-overs.

2 comments | Read more

Wargaming Launches 'Let's Battle' Digital Magazine

February 7, 2014 - GamePolitics Staff

Wargaming has jumped into the digital media publishing biz, with the launch of a new interactive publication that highlights its line-up of games and related topics like military history. The magazine is called "Let's Battle" and is available for free on Google Play for Android devices and the Apple App store for iOS devices.

| Read more

Report: Microsoft Retail Stores Offering $100 Off Xbox One for PS3 Trade-In

January 30, 2014 - GamePolitics Staff

A NeoGAF thread reveals a bold initiative from Microsoft whereby they'll knock $100 off the price of the Xbox One for any consumer willing to turn in their old PS3 system. The ad, which is reportedly from the official Microsoft Store, lists a number of terms and conditions related to the trade-in deal:

2 comments | Read more

Report: Some Developers Pay a Fee to be Featured on Conan O’Brien's 'Clueless Gamer'

January 24, 2014 - GamePolitics Staff

While it's fun watching "Clueless Gamer," Conan O’Brien's regular segment where he plays video games and makes witty comments for his show on TBS, apparently it can cost a developer or publisher a lot of money to get air time on the show. While not everyone pays to be on the show, about a quarter of the products featured on the segment have to pay some sort of fee. The show does not disclose this fact either.

3 comments | Read more

FTC: Microsoft and EA Are Not Breaking Any Laws With YouTube Paid Endorsement Schemes

January 23, 2014 - GamePolitics Staff

While Microsoft (through a marketing partnership with Machinima) and Electronic Arts (through its "Ronku" marketing program) paying content creators to promote its games to followers on YouTube without disclosing the relationship may be unethical, neither company is breaking the law and it is unlikely that anyone involved could be fined for not disclosing a relationship according to what a Federal Trade Commission spokesperson tells Polygon.

1 comment | Read more

EA Signs Promotional Deal with Professional Game Match Officials Limited

January 21, 2014 - GamePolitics Staff

Electronic Arts has signed a long-term agreement with Professional Game Match Officials Limited that will run until the 2018/19 season and see match officials sporting EA Sports-branded gear, according to an MCV report.

| Read more

Report: Microsoft Paid YouTubers to Promote Xbox One, Keep Quiet About Relationship

January 21, 2014 - GamePolitics Staff

According to a report on Ars Technica, Microsoft and Machinima colluded to get Machinima YouTube content creators to say nice things about the Xbox One for money and required that they not disclose the financial relationship to viewers.

| Read more

Ubisoft: President Obama's Purchase of Just Dance in 2011 Proved the Series was Universal

January 17, 2014 - GamePolitics Staff

When president Barack Obama purchased a copy of Just Dance 3 in December 2011, he was doing more than just buying a game for his daughters - he was emphasizing the fact the game franchise is universal, according to Ubisoft managing director Xavier Poix. Speaking to IGN about the franchise, Poix reminisced about the best endorsement of a game a company can get - one from a fairly popular sitting U.S. president.

3 comments | Read more

PlayStation Second Most Popular Brand on YouTube

November 1, 2013 - GamePolitics Staff

While Red Bull is the number one brand on YouTube (mostly because it sponsors so many interesting sporting and gaming events worldwide), "PlayStation" is also pretty popular, according to data collected by Statista and Mashable.

Research: Food Advergames Promote Unhealthy Lifestyle Choices to Children

October 7, 2013 - GamePolitics Staff

New research from Michigan State University examined advergames and found that they have a tendency to promote foods that are unhealthy - full of fat, sugar, and sodium. Researchers concluded that these games meant to promote products and brands often promote unhealthy lifestyle choices for children too.

4 comments | Read more

Kinect and Xbox One Advertising Capabilities Concern Some Consumers

October 7, 2013 - GamePolitics Staff

An Advertising Age report highlighted by NeoGAF unearthed over the weekend has thrown some gasoline on a story that surfaced earlier this year about how Kinect could be used to improve the monetization of Xbox One customers.

5 comments | Read more

Microsoft Store Pays $200 in Store Credit for 'Gently Used' iPads

September 13, 2013 - GamePolitics Staff

In a highly competitive promotion against Apple's favorite tablet, Microsoft has decided to give consumers willing to turn in that old iPad a couple of hundred bucks in their store - presumably to spend on their Surface tablet... The promotion, which runs until October 27, allows people to trade in their "gently used" iPad 2, 3, or 4 tablets to receive a minimum of a $200 gift card to the Microsoft Store.

2 comments | Read more

2K Games Marketing Vet Joins Tilting Point

August 30, 2013 - GamePolitics Staff

Tilting Point has hired Tom Bass as its new Vice President of Marketing. Prior to joining the company Bass worked for video game publisher 2K Games, where he held the positions of Director of Marketing and Senior Director of Social Media and Consumer Relations. He worked there for the last eight years. According to Tilting Point, Bass will lead a team focused on mobile game marketing for the company’s portfolio of games.

Posted in
| Read more

Gun Monkeys Fighting Obscurity With Free Steam Codes

August 27, 2013 - E. Zachary Knight

While many indie developers are struggling to find a way to deal with the problem of piracy, there is yet another equally big problem for them, obscurity. As big a problem as piracy is, it does have one thing going for it that obscurity doesn't, people actually playing the game. It is this lack of people playing that has resulted in Gun Monkeys creator Size Five Games to take a novel approach to combating it.

4 comments | Read more

Microsoft Reveals Xbox One Upload Outreach Program

August 22, 2013 - GamePolitics Staff

Today Microsoft launched a new contest that encourages Xbox One fans to create and submit a one minute video about the Xbox One games they like. The creators of the chosen videos will win a series of Xbox One related goodies when the system launches this fall including an Xbox One system, a one-year Xbox Live Gold subscription, an undetermined amount of free Xbox One launch titles, and the opportunity to work with Microsoft's Upload team in the future.

| Read more

Top Connecticut Lawmaker Urges Industry to End Licensing Deals with Gun Manufacturers

August 21, 2013 - James Fudge

Connecticut Speaker of the House Brendan Sharkey (D-Hamden) has sent a letter to top executives at the ESA, Activision Blizzard, Take-Two Interactive, and Valve urging them to end the practice of licensing and marketing products from gun manufacturers for video games. The letter was addressed to Take-Two CEO Strauss Zelnick, Activision Blizzard CEO Robert Kotick, Valve front man Gabe Newell, and Entertainment Software Association CEO Michael Gallagher.

3 comments | Read more

Report: American Express to Offer League of Legends-Branded Debit Card

August 12, 2013 -

American Express plans to offer a line of prepaid debit cards featuring images and characters from Riot Games' popular MOBA game, League of Legends. The company will announce the new branded debit cards on Wednesday, according to the New York Times, as part of a sponsorship program.

The cards will allow cardholders to get "Riot Points" that can be used to buy characters and other extras in the game.

1 comment | Read more

Saints Row 4 Associate Producer Criticizes THQ's Past 'Porn Star Marketing' for Series

August 6, 2013 -

Saints Row 4 associate producer Kate Nelson tells Edge in a recent interview that she didn't like former publisher THQ's use of adult entertainment stars to promote Saints Row 2 and Saints Row: The Third.

"I did not always love how much THQ put an emphasis on porn stars," Nelson told Edge. "In Saints Row 2 and Saints Row: The Third there was an emphasis on the penthouse girls, and Tera Patrick."

2 comments | Read more

Sony Ad Tells Parents They Can Avoid Sex Talk With Their Kids by Buying PS Devices

August 2, 2013 -

Where do babies come from? Here's a PS Vita or a PS3.

Kotaku points out a new ad campaign running in Argentina that offers a unique marketing pitch: buy your kids Sony's systems so you can avoid talking about sex. The ad was sent in by Kotaku reader Damian Hernaez, who saw it in Buenos Aires and sent a picture in. Translated into English, the tagline for the ad (pictured to your left) reads:

| Read more

TV Advertising Campaign Drives Forge of Empires to Major Milestone

July 31, 2013 -

InnoGames says that its advertising campaign on television in the United Kingdom has helped the company's free-to-play strategy game Forge of Empires surpass the 10 million registered user mark. The ads have been running for several weeks in the UK, with InnoGames planning a long-term TV campaign for the title.

| Read more

Jason Rubin Offers High Praise to Metro: Last Light Developers

May 15, 2013 -

THQ's former president Jason Rubin offers high praise to Metro Last Light developer 4A Games, describing the challenging conditions that the company was in as it developed the latest game - Metro: Last Light - in the popular post-apocalyptic first-person shooter series. Rubin also took a few jabs at the game's new publisher for its PR push related to the game, but a representative from Deep Silver decided to punch back at Rubin's allegations.

| Read more

ESRB Warns Wartunes 'Publisher' about Using AO Rating in Marketing Campaign

May 13, 2013 -

An online marketing campaign for the free-to-play MMO game Wartune has caught the attention of the ESRB, who claims that it has asked the game's "publisher" to stop claiming that it has an ESRB "Adults Only" (AO) rating. The game has yet to be rated by the board, according to the organization.

5 comments | Read more

Capcom Fills Pool with Blood and Gore to Promote Resident Evil Revelations

May 11, 2013 -

In one of the most bizarre stories we've heard this week, Capcom's UK Marketing department will fill a swimming pool full of blood, gore and other body parts to promote the release of its next Resident Evil game in London.

The "first ever blood filled swimming pool" can hold about 55,000 gallons of water and will feature (fake, of course) human torsos as floatation devices, intestines as lane markers, and all kinds of gruesome objects floating in the water including bloody bandages, eyeballs, tendrils and blood clots. Zombie lifeguards will also be on hand...

12 comments | Read more

Report: UK Parents Soaked for Millions a Month in 'Unauthorized' In-App Purchases

May 8, 2013 -

According to a report in the UK newspaper The Guardian - citing data from a recent Microsoft survey - as much as £30.9 million in purchases a month are made by children without their parents' consent. That is according to 28 percent of 2,000 parents surveyed in the region.

1 comment | Read more

Mojang Inks Global Minecraft Toy Deal with Jazwares

April 22, 2013 -

Mojang has inked a deal with North American toy maker Jazwares to produce a line of action figures, plush, and papercraft items based on the ultra-popular Minecraft game franchise. The new deal covers the entire globe, with toys shipping by year's end if all goes well.

"We are excited by our new partnership with Jazwares," said Mojang CEO Carl Manneh. "This partnership will help give our community a new way to interact with the game they love."

| Read more

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Papa MidnightIt's not bad so far, but I am honestly not sure what to make of it (or where it's going for that matter)07/28/2014 - 9:44pm
Matthew Wilsonis it any good?07/28/2014 - 9:36pm
Papa Midnight"Love Child" on HBO -- anyone else watching this?07/28/2014 - 9:27pm
MaskedPixelanteNah, I'm fine purple monkey dishwasher.07/28/2014 - 4:05pm
Sleaker@MP - I hope you didn't suffer a loss of your mental faculties attempting that.07/28/2014 - 3:48pm
MaskedPixelanteOK, so my brief research looking at GameFAQs forums (protip, don't do that if you wish to keep your sanity intact.), the 3DS doesn't have the power to run anything more powerful than the NES/GBC/GG AND run the 3DS system in the background.07/28/2014 - 11:01am
ZenMatthew, the 3DS already has GBA games in the form of the ambassador tittles. And I an just as curious about them not releasing them on there like they did the NES ones. I do like them on the Wii U as well, but seems weird. And where are the N64 games?07/28/2014 - 10:40am
james_fudgeNo. They already cut the price. Unless they release a new version that has a higher price point.07/28/2014 - 10:19am
E. Zachary KnightMatthew, It most likely is. The question is whether Nintendo wants to do it.07/28/2014 - 10:12am
Matthew WilsonI am sure the 3ds im more then powerful enough to emulate a GBA game.07/28/2014 - 9:54am
Sleaker@IanC - while the processor is effectively the same or very similar, the issue is how they setup the peripheral hardware. It would probably require creating some kind of emulation for the 3DS to handle interfacing with the audio and input methods for GBA07/28/2014 - 9:30am
Sleaker@EZK - hmmm, that makes sense. I could have sworn I had played GB/GBC games on it too though (emud of course)07/28/2014 - 9:23am
E. Zachary KnightSleaker, the DS has a built in GBA chipset in the system. That is why it played GBA games. The GBA had a seperate chipset for GB and GBColor games. The DS did not have that GB/GBC chipset and that is why the DS could not play GB and GBC games.07/28/2014 - 7:25am
IanCI dont think Nintendo ever gave reason why GBA games a reason why GBA games aren't on the 3DS eshop. The 3DS uses chips that are backwards compatable with the GBA ob GBA processor, after all.07/28/2014 - 6:46am
Sleakerhmmm that's odd I could play GBA games natively in my original DS.07/28/2014 - 1:39am
Matthew Wilsonbasically "we do not want to put these games on a system more then 10 people own" just joking07/27/2014 - 8:13pm
MaskedPixelanteSomething, something, the 3DS can't properly emulate GBA games and it was a massive struggle to get the ambassador games running properly.07/27/2014 - 8:06pm
Andrew EisenIdeally, you'd be able to play such games on either platform but until that time, I think Nintendo's using the exclusivity in an attempt to further drive Wii U sales.07/27/2014 - 7:21pm
Matthew WilsonI am kind of surprised games like battle network are not out on the 3ds.07/27/2014 - 7:01pm
Andrew EisenWell, Mega Man 1 - 4, X and X2 are already on there and the first Battle Network is due out July 31st.07/27/2014 - 6:16pm
 

Be Heard - Contact Your Politician