Sega Europe Admits Aliens: Colonial Marines Video Misleading

April 3, 2013 -

Sega has finally admitted that the trailers for Aliens: Colonial Marines that were deployed before the game was released to promote it were misleading. Sega Europe has gone so far as to say that it plans to put disclaimers on all of the trailers in the United Kingdom because they do not reflect final game. The company did not say if similar disclaimers will be implemented in North America or other regions.

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Make Games for Cats: The Friskies Games for Cats Hackathon

March 15, 2013 -

Cats. The Internet loves them, so it makes sense that pet food maker Purina would sponsor a cat-themed game jam called the Friskies "Games for Cats Hackathon." The event challenges game designers to create games or apps that cats can play with. The grand prize-winning design team will receive $15,000, while runners-up will be awarded $3,000 and $2,000 to take home.

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Best in Video Game Marketing Award Nominees Announced

March 14, 2013 -

Game Connection America and [a]list daily today revealed nominees for the Best in Video Game Marketing Award, to be handed out at Game Connection America 2013 and Riot Games, Telltale Games, and Microsoft lead the pack with nominations. Winners will be announced at an awards ceremony on March 25, 2013, held from 4:30 to 5:30 pm at San Francisco’s Sir Francis Drake Hotel.

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Angry Birds Trilogy Goes Platinum

February 15, 2013 -

Rovio's Angry Birds Trilogy has sold over one million copies worldwide, according to developer Rovio and publisher Activision. The duo also announced that the game would be coming to the Wii U and Wii later this year.

Angry Birds Trilogy was released in September 2012 for Xbox 360 with Kinect support, PlayStation 3 with Move support and Nintendo 3DS. The compilation offers three games - Angry Birds, Angry Birds Seasons and Angry Birds Rio, along with extra content such as additional levels, added features and brand new interactive backgrounds and spiffy new animations.

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Poll: Are Action Figures Based On Mature Rated Entertainment Okay?

January 23, 2013 -

Earlier this week, Cliff Bleszinski was asked for his thoughts regarding the appropriateness of action figures based on his M-rated Gears of War series.

But who cares what Bleszinski thinks!  We want to know what you think!

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American McGee Walks Back Comments About EA's Marketing

January 23, 2013 -

Spicy Horse founder and Alice creator American McGee has walked back comments he made earlier in the week about how Electronic Arts handled the marketing for his game Alice: Madness Returns, according to GII. After receiving what McGee categorized as some "pissed messages" (emails) from unnamed EA employees, McGee decided that his earlier comments were not fair...

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Cliff Bleszinski Talks About The Charge of Marketing Toys Based on Mature Games to Children

January 22, 2013 -

In an in-depth interview with the artist formerly known as CliffyB (he asked everyone to call him Cliff Bleszinski, and not his nickname as you may recall), GamesBeat grills the former Gears of War designer about the game franchise, perceptions in some circles that he was a bit of a douche, and what he thought about former EGM editor Dan Hsu calling him a d*ck in a cover story.

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Spicy Horse Founder Offers Tough Criticism of EA's Marketing over Alice Sequel

January 21, 2013 -

Spicy Horse founder American McGee isn't pleased with EA's marketing team and the way it handled the sequel to one of his best games after his exit from id Software. Speaking at an "Ask Me Anything" over at Reddit recently, McGee complained about the way EA's marketing team has handled Alice: The Madness Returns.

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Deep Silver Apologizes for Statue in Dead Island Riptide Zombie Bait Edition

January 15, 2013 -

A special edition of Dead Island Riptide announced today has put publisher Deep Silver in some hot water with fans for some extras that many consider incredibly tasteless and gross. Deep Silver announced this morning the Dead Island: Riptide Zombie Bait Edition, which comes with a myriad of extras including a statue of a bloody headless and armless bikini clad female torso wearing the Union Jack colors. Another special edition of the game called the "Rigor Mortis" edition comes packed with zombie hula girl bobble figurine, a zombie arm bottle opener, and a wooden keychain.

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Dubbed a Success, Microsoft Promises More Xbox Live Ads

January 9, 2013 -

If you don't care too much for those ads on Xbox Live.. well too bad, because more are coming, according to Microsoft. Apparently taking a page from Hulu Plus where subscribers who pay a monthly subscription are still forced to watch ads, Microsoft says that the first wave of NUads (or "natural user-interface ads"), which were deployed in the fourth quarter of 2012, were "highly successful" and that it plans to put additional investment in the space.

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Jagex Spends £500k on Ad Campaign for Runescape

December 26, 2012 -

Jagex Software has decided to spend about half a million pounds on a fancy Runescape TV and marketing campaign. The marketing campaign running in theaters for the 12-year-old MMO is running during showings of The Hobbit in UK and Australian theaters. Publisher Jagex has also bought spots on TV and digital channels for a campaign that runs until January 6th. The TV campaign is being run on E4, Dave, Sky, FX, and Disney XD.

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EA Removes Links to Weapons Manufacturers from Warfighter Site

December 26, 2012 -

Remember that virtual showroom that linked Medal of Honor: Warfighter to real-life products from its gun maker marketing partners? Well Electronic Arts has decided that it needed to make some adjustments to that whole promotion/connection, according to this Polygon report..

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Square Enix Deploys, Then Pulls Questionable Hitman Absolution Facebook App

December 4, 2012 -

In what has to be a record take-down of a questionable piece of marketing, Square Enix pulled a Facebook app promoting Hitman Absolution two hours after it was deployed after a scathing report from Rock, Paper, Shotgun. The company later apologized for the app. The trouble began after RPS wrote about how "Hire Hitman" app allowed users to target and assassinate their Facebook friends, complete with death threats to your intended target.

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Play Halo 4, Get Rewards From American Express

November 2, 2012 -

American Express and Xbox have teamed up to offer "automatic real-time rewards" for playing Halo 4, according to this GamesBeat report. Players will be able to play Halo 4, complete levels and win rewards like cash back, coupons, and - if they are extra lucky - a trip to the 2013 Electronic Entertainment Expo in Los Angeles.

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Serious Sam 3 Publisher Encourages Gamers to Criticize Medal of Honor for a Free Copy of Its Game

October 30, 2012 -

Serious Sam 3 publisher Devolver Digital is urging fans to openly criticize EA's newest Medal of Honor game for a free copy its first-person shooter.

"During this busy season of video game releases the team at Devolver Digital realize that not every game will live up to expectations. One such game has been Medal of Honor: Warfighter – yet another military shooter where cover is king and most folks spend their time peeking out from behind a wall or a strategically placed concrete barrier," a post on the Devolver site reads.

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Game Informer the Third Largest Magazine in the U.S.

August 8, 2012 -

The popular video gaming magazine Game Informer is now the third largest magazine in the United States, with circulation jumping 37 percent over last year's circulation numbers thanks mostly to GameStop's PowerUp Rewards Pro card program.

"Game Informer's growth in circulation reflects a culmination of the popularity of video games, Game Informer's partnership with the successful GameStop PowerUp Rewards program, and last but not least, a high-in-quality 21-year publication that tries not to miss a beat," associate publisher Rob Borm, tells Bloomberg.

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CBS Interactive Inks Deal with TwitchTV and Major League Gaming

April 17, 2012 -

GameSpot and Giant Bomb owner CBS Interactive has inked a deal with Justin TV and Major League Gaming to bring advertising, promotions, and sponsorships to the game competition and game-streaming service. More importantly, it makes CBSi Games the exclusive online broadcaster of the Pro Circuit competitions.

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Nero Promotes New Album with Old School Beat 'Em Up

March 20, 2012 -

London based dub-step duo Nero have launched a "Live Rig" on their official website, which gives fans a chance to listen to their music while playing an 8-bit game aptly titled "NERO." The game, an 8-bit homage to Final Fight or Streets of Rage, lets players beat up various street thugs while listening to one of the groups many tunes.

Here's the intro text from the game:

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Wizard101 Creators to Keynote Digital Kids Conference

March 14, 2012 -

Wizard101 creators Todd Coleman and Josef Hall of KingsIsle Entertainment will be the keynote speakers at the sixth annual Digital Kids Conference, a two-day event that purports to provide companies with "the critical information they need to reach digital kids and connected youth through online and mobile technologies." Speakers from the NFL, Spin Master, Cartoon Network, Ubisoft, SOE, Cookie Jar, and many others will also deliver talks April 25-26, 2012 in Los Angeles.

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Sony to Launch $50 Million Marketing Plan for PS Vita

February 13, 2012 -

According to a report in the New York Times, Sony plans a $50 million marketing blitz to ensure that the PlayStation Vita sells well in regions outside of Japan. Sony's latest portable in a long line of hits and misses in the space hopes to capture some market share back from Nintendo and Apple. It started out well enough when it launched in Japan, but then sales of the PS Vita died down.

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Activision Turned MW3 Leak Into a Marketing Opportunity

January 20, 2012 -

When life gives you lemons, make lemonade. According to an Ad Age report, Activision publishing CEO Eric Hirshberg said that the Modern Warfare 3 leak onto the Internet was his "first real crisis on the job” and forced the company to employ some unorthodox methods to soften the blow. He said that when the news broke the marketing department was called into a half-day meeting with risk management to discuss their options.

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U.S. Army Gets Branded Peripheral Line from CTA Digital

January 4, 2012 -

CTA Digital has revealed a new partnership with the U.S. Army to manufacture branded video game accessories. The company says that this is the first licensing agreement it has entered into. Oddly enough, tax payers may be saying the same thing. Terms of the deal were not disclosed. The company will reveal three new U.S. Army branded gaming headsets, three rifle controllers, and a "battle ready backpack" for game console systems at CES in Las Vegas on January 10-13 (booth #31265).

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Marketing Firm Gets Fined for Homefront GDC Balloon Stunt

December 14, 2011 -

It might have seemed cute when marketing company TrashTalkFCM pitched the idea of releasing thousands of balloons into the San Francisco sky to promote Homefront during the Game Developers Conference earlier this year. But THQ realized as the balloons flew upwards and then inevitably fell down into the San Francisco Bay that maybe it wasn't such a great idea after all. The bad local and national publicity wasn't worth it.

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Report: IGA Worldwide Lays Off a Third of its Staff

December 12, 2011 -

The once promising in-game advertising agency IGA Worldwide continues to struggle, and has laid off nearly a third of its employees, according to a VentureBeat report.

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Rovio Reveals 'The Hunt for the Golden Pistachio'

December 1, 2011 -

How far will Rovio go to market Angry Birds? As far as they can, apparently. Besides the numerous licensing, marketing and merchandising deals, the high profile brand is being used as a cross-marketing tools for companies like Wonderful Pistachios.

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Forbes: New Activision Promotion 'Nothing Short of Unholy'

September 28, 2011 -

An article in Forbes calls a new promotion from Pepsi and Activision "nothing short of unholy." The promotion, "Rank Up XP," gives Call of Duty: Modern Warfare 3 players extra time in-game to earn double experience by purchasing Pepsi products (Doritos and Mountain Dew) and redeeming codes from the packaging. The experience comes in various allotments of time; a 20 oz Mountain Dew will earn players 15 minutes, for example.

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Nick Chester Leaves Destructoid to Join Harmonix

September 16, 2011 -

Destructoid's Nick Chester has left the building to dance his pants off at a new gig. In an open letter to the community Chester announced that he would be leaving the popular web site to become a publicist for Cambridge, Ma.-based music game giant Harmonix. Here's some of what Chester had to say to the Destructoid community:

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New Book, Gamification By Design, Showcased at Gamification Summit

August 19, 2011 -

Gamification expert Gabe Zichermann will showcase his second book, Gamification By Design, at The Gamification Summit September 15-16 in New York City. The new release, which launched on Amazon.com today, will be on sale during the Summit. Zichermann will also host a concentrated design session filled with "revelations and profound insights" learned from his work with the world’s biggest brands, hottest startups and a range of non-profits.

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Indie Rental Stores Promote 'Video Store Day'

August 18, 2011 -

Independent video rental stores across the U.S. and Canada are banding together for a common cause: to promote a Video Store Day Oct. 15. The goal of this special day is to show the public that there are still alternatives to rental kiosks like Redbox and from Blockbuster, and streaming entertainment services such as Netflix and Hulu. Clearly local video rental stores have taken a savage beating at the hands of those juggernauts.

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We Dare Footage Shows PEGI Rating May Be Appropriate

March 12, 2011 -

This actual gameplay footage from We Dare, the sassy, saucy, and apparently badly marketed game from Ubisoft shows that the game is probably rated appropriately in Europe. In other words, harmless fun and not necessarily harmless "adult" fun. So if that's the case and the game is appropriate, then the blame for all the fervor over the game's content has to go to Ubisoft’s marketing department, who released a commercial making the game look like a way to get another couple to have a four-way...

Anyway, check out the video and see why We Dare is about as sexually charged as an episode of the Golden Girls.. Thanks to Andrew Eisen for the video link.

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PHX CorpI'm going to do a test stream later today, if anyone is intrested07/31/2014 - 2:40pm
Andrew EisenYes, I'm such a big Nintendo dork that I read Nintendo's quarterly financial reports.07/31/2014 - 2:09pm
Andrew EisenCool tidbit - Mario Kart 8 sales account for more than half of total Wii U software sales for the last quarter even though it was only available for the last third.07/31/2014 - 2:09pm
Andrew EisenStill a pretty cool promotion. Unfortunately for me, I'm not interested in purchasing Mario Kart 8 and I already owned or didn't want any of the free games on offer.07/31/2014 - 1:43pm
Andrew EisenInteresting that EU had 10 games to choose from while North America only had four.07/31/2014 - 1:41pm
MaskedPixelanteIt certainly worked, I probably would never have bought Mario Kart 8 if it didn't come with a free copy of Wind Waker HD.07/31/2014 - 1:14pm
Andrew EisenI imagine will see similar promotions like "Buy Mario Kart 8 get a download code for one of these specific games" but almost certainly not for all of its (however you would define) biggest releases.07/31/2014 - 11:24am
MaskedPixelanteI wonder if Nintendo is going to be doing "buy one get one free" promos for all their biggest releases going forward.07/31/2014 - 10:48am
MaskedPixelantehttp://www.mcvuk.com/news/read/special-report-retail-revolt-over-pc-code-strippers/013614007/31/2014 - 8:27am
ZippyDSMleeWouldn't they be able to afford and get done in a timely manner a general gba emluator for the 3DS? It seems to me if they want to make money off sales they need to do it.07/31/2014 - 7:25am
Sora-ChanAmbassador program, that's what I was looking for. Anyway the other games that have been made no longer exclusive to the early adopters got updates in their software. It'll only be a matter of time more than likely for the GBA to get the same treatment.07/31/2014 - 5:35am
Sora-ChanI might be naming it incorrectly when I say "founder" i mean the program for earlier adopters.07/31/2014 - 5:34am
Sora-Chanthe 3DS's GBA emulator was a rush job due to the founder program. No other GBA titles have been released on the 3DS yet. If/When they do get around to it, they'll more than likely update the emulation software.07/31/2014 - 5:32am
Zenemulator...it's not just a slap job that makes "some" work..they do it for each which is why they work so well. I would rather have the quality over just a slap job.07/30/2014 - 5:48pm
ZenMatthew there is a difference between "worked" and "accurate". You play the Nintendo VC titles they play as damn close to the original as possible. The PSP would just run them as best they could, issues and all. And Masked...EACH VC title has their own07/30/2014 - 5:48pm
MaskedPixelanteOnce again, the 3DS already HAS a GBA emulator, it just can't run at the same time as the 3DS OS.07/30/2014 - 4:54pm
Matthew Wilsonyou cant street pass in ds mode ether, and if moders can make a gba emulator that runs very well on the psp as I understand it. you are telling me that Nintendo devs are not as good as moders?07/30/2014 - 4:49pm
Zenperformance. Halo 1 and 2 worked great because they actually did custom work on each of them...just like Nintendo does now lol07/30/2014 - 4:08pm
Zenexisting hardware while the GBA has to be emulated completely. Same reason the 360 couldn't run most Original Xbox games correctly, or had issues because they just did "blanket approach" for their emulation which led to game killing bugs or horrible07/30/2014 - 4:07pm
ZenSora/Matthew: It's not just Miiverse, but the whole idea of streetpass and things like that would be affected if the OS is not running. And just because a 3DS game can be downloaded and run does not mean that GBA can as easily. Those 3DS games use the07/30/2014 - 4:06pm
 

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