Left Behind Prepares Radio Blitz

November 22, 2010 -

Christian game publisher Left Behind Games announced that it has snatched up 16.711 million radio listening impressions in order to kick off a radio ad campaign for the holidays that begins today and runs through December 26.

The ads promote Left Behind’s Charlie Church Mouse and Left Behind 3: Rise of the Antichrist games and will appear in 30-second (MP3), 60-second (MP3) and 90-second incarnations (MP3). The ads feature two woman discussing “cool Christian games,” that are “less violent than the Star Wars games.” The women are so excited they “can’t wait” to post about the games on Facebook.

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This is Your Black Ops Shotgun Girl

November 22, 2010 -

Whatever you think of the ad for Call of Duty Black Ops, it sure has captured the attention of the public, and it’s still generating press weeks after its debut. The ad cleverly captures the interactivity of videogames and further dizzies viewers with appearances from Kobe Bryant and Jimmy Kimmel.

Aside from the violence being portrayed, the other real sticking point with critics seemed to be the youthful looking girl blasting away with a shotgun, pausing only for an enraptured smile. The female who played shotgun girl? The (aptly named) actress B.K. Cannon, who has also appeared in episodes of Grey’s Anatomy, ER and House M.D.

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Jezebel Author Defends Black Ops Ad

November 12, 2010 -

While an Atlantic columnist dubbed an advertisement for Call of Duty: Black Ops “twisted,” a fellow scribe at Jezebel defended the ad for prominently featuring female gamers.

Jezebel previously published a column in which the author, unhappy with how games were being marketed to females, offered tips on targeting women gamers. In the new Black Ops-focused piece, Margaret Hartmann wrote that “this ad actually acknowledges that not all of the 5.6 million copies of Call of Duty: Black Ops sold in the first 24 hours were bought by white men ages 18-34.”

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Atlantic Columnist: Violent Black Ops Ad is “Twisted”

November 9, 2010 -

The latest ad for Call of Duty: Black Ops, which features "common" people plugged into violent, war-based scenarios, is a little too realistic for one Atlantic columnist.

The ad in question is designed to allude to the interactivity of Black Ops and shows a young girl, a hotel concierge and other various people with normal jobs blasting away at unseen enemies with rocket launchers, shotguns and other weaponry. NBA star Kobe Bryant and late night host Jimmy Kimmel also make an appearance, before a tagline offers “There’s a Soldier in All of Us.”

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Zombie Game Eyed as Part of Topeka Revitalization Push

November 5, 2010 -

One component of a new initiative designed to draw visitors back to downtown Topeka, Kansas could involve a zombie-based videogame.

Students from the Washburn University Department of Art in Topeka are pitching a game that would begin with zombies, carrying anti-Topeka signs, overrunning a “boarded-up” rendition of the Kansas town. As the player wipes out the zombies, according to a story in the charmingly-named Alva Review-Courier, a “new, bright and revitalized downtown” would be revealed.

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No Inbox Left Behind

October 14, 2010 -

Okay, we readily admit to being virtually hypnotized by Christian game publisher Left Behind Games, even more so in light of the odd press releases the company has issued in the past couple of weeks, but their latest may take the cake.

Today, Left Behind detailed an upcoming email campaign that it says will eventually hit 7.77 million inboxes. The company added a “top-tier” email delivery service that will push output to 45,000 emails per hour. The campaign will leverage an “under-utilized” list of over 500,000 “Christian consumers accumulated since the release of the Left Behind Trivia Game, 7 years ago.”

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LB Games Alludes to Huge Holiday Marketing Push for Antichrist Title

October 12, 2010 -

Christian PC game publisher Left Behind Games has stated that its Left Behind 3: Rise of the Antichrist PC game, in advance of Christmas, will benefit from the “largest marketing push through churches since the Passion of the Christ.”

In a story last week, the company claimed that Christian store chains had pre-ordered 37,174 Left Behind Games titles in advance of the holiday season. The company has now disclosed the names of the chains that will carry its games, which includes Family Christian Stores, LifeWay Christian Stores, Mardel Christian & Education and Berean Christian Stores.

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Marketing Stunt Lands Zynga in Hot Water with San Francisco

August 23, 2010 -

Social game powerhouse Zynga may be the most powerful force on Facebook but it may find itself faced with a challenger it can't overcome: the San Francisco City Attorney's office. The San Francisco City Attorney's office is going after Zynga for what it is calling an "illegal and actionable" act involving a marketing campaign to promote the company's latest product in the Mafia Wars franchise - Mafia Wars: Las Vegas.

In a letter released today, Deputy City Attorney Alex Tse said that Zynga committed "documented acts of sidewalk vandalism" to advertise the new Mafia Wars game using fake $25,000 bills that were glued to sidewalks in San Francisco. The fake bills contained a message directing people to a Mafia Wars website. While the stunt might sound amusing to the casual observer, the City Attorney isn't laughing.

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Canadian Ad Bureau Breaks out In-game Ad Revenue

August 11, 2010 -

For the first time, revenue from in-game advertising was broken out in a report from the Interactive Advertising Bureau of Canada (IAB), and the figures were not all that overwhelming.

The Canadian Online Advertising Revenue Survey (PDF) serves up actual 2009 results in addition to 2010 estimates. The report stated that 2009 revenue from Canadian in-game advertising was $3 million, or less than one percent of the year’s total of $1.82 billion.

Videogame advertising, as defined by IAB, “can range from an Advertiser buying some or all of the ad units in or around a game, to a 'Sponsored by' link to a custom-branded Game experience.”

Speaking to The Star, IAB President Paula Gignac called videogames “something of a walled garden” when it comes to marketing information.

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Armed Forces Turn to Augmented Reality for Recruiting

June 8, 2010 -

The U.S. Air Force and U.S. Army have each debuted marketing efforts spearheaded by augmented reality.

The Army’s Race for Strength Challenge—available online, and in kiosk form at select NASCAR events—allows gamers to pilot the Army-sponsored left-hand turn vehicle piloted by Ryan Newman. Online users will be prompted to print out an image of Newman’s Impala (PDF) to utilize as a virtual steering wheel, in conjunction with a webcam, to control the car onscreen. In the race Newman’s car will compete against MRAP and Stryker armored vehicles.

The racing game is said to be “an extension of the U.S. Army's continuing effort to showcase its high-tech skills training and the various options and career opportunities it offers.”

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Study: Kids Inundated with Unhealthy Food Choices in Advergames

June 4, 2010 -

An analysis of restaurant, beverage and food websites advertised on the Cartoon Network and Nickelodeon between August 2006 and March 2007 led researchers to recommend that food companies come up with—and adhere to—uniform guidelines for marketing their products to children.

UC Davis researchers Diana Cassady and Jennifer Culp scrutinized 19 websites, 290 webpages and 247 advergames, according to a story on Science Daily. 84 percent of the websites featured online games, which were described as a “strategy to encourage ongoing and return website visits. Every single advergame also contained at least one brand identifier.

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Chicago Transit Authority Banned from Banning Mature VG Ads

June 1, 2010 -

While the Entertainment Software Association (ESA) won a partial victory (preliminary injunction) earlier this year against the Chicago Transit Authority (CTA) over an ordinance that attempted to prohibit Mature (M)-rated game advertisements, the trade group now has an even clearer win under its belt, as a Judge has permanently banned the CTA from “enforcing or directing” enforcement of the ordinance.

In a ruling (PDF) handed down on May 17 in the U.S. District Court for the Northern District of Illinois, Eastern Division, Judge Rebecca Pallmeyer—who granted the preliminary injunction as well—ordered judgment against the CTA and dictated that prompt notice of the judgment be given to CTA officers, and any agents, servants, employees and attorneys. The CTA also agreed not to “appeal or otherwise attack the validity or enforceability of the Consent Judgment and Permanent Injunction.”

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ASA: UK Heavy Rain Ads Not All Wet

May 12, 2010 -

A series of television ads run in the UK for the PlayStation 3 game Heavy Rain rankled a few feathers due to their timing and violence.

The Advertising Standards Authority (ASA) reported receiving 38 complaints in response to four Heavy Rain ads, with viewers criticizing the violence of the ads and a perceived glamorization of violence. The objectors also worried that the ads were run at a time of day when children could view them.

The last complaint about the ads was that they were run around the same time that a shop keeper in Huddersfield was killed in an armed robbery. The Heavy Rain ads all depicted a scene in which a shop keeper was repeatedly threatened by an armed man with Heavy Rain character Scott Shelby watching. The versions differed in how the Shelby reacted to the situation; he either intervened, attacked or negotiated with the armed robber.

6 comments | Read more

Wii Named Top Gaming Console Brand

April 28, 2010 -

Research agency Millward Brown has released its annual list of the Top 100 Most Valuable Global Brands (PDF).
 
The top five overall in the BrandZ Top 100 are probably not too surprising; Google tops the list, followed by IBM, Apple, Microsoft and Coca-Cola. Nintendo checks in at number 32 and Intel is at number 48, while Sony is number 94.

The report also broke out a section specifically for videogames. It was noted that the category was down 3.0 percent in year-over-year results, a shift blamed on the economic downturn. In a bid to spur fan-boy debates perhaps, specific game machines were also ranked by brand value, with the Wii taking the top spot, followed by the Nintendo DS, the Xbox 360, PlayStation 3, PSP and PlayStation 2.

Nielson Digs Deeper for Beefier Metrics on Gamers

April 27, 2010 -

In a bid to drum up metrics on gamers that are comparable to those kept on users of other more traditional media, Nielson Games recently conducted a study of Xbox 360 owners that play the game 1 vs 100.

Working with Microsoft for the pilot study, the company placed watermarks in Season 2 of the game, which allowed the researcher to retrieve specific audience data over a 13 week period from November 2009 through February 2010. The study utilized two versions of 1 vs 100; the live form of the game and an Extended Play version that allows players to brush up on the game.

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Splinter Cell Marketing Goes Bad

April 20, 2010 -

A promotion for the release of Splinter Cell: Conviction in New Zealand, complete with an armed “Sam Fisher,” went awry, causing members of the public to dive for cover after someone screamed “He’s got a gun!”

According to the New Zealand Herald, a man dressed as Fisher, with bandages wrapped around his hands and a fake gun, pointed his weapon at bar goers in Auckland’s Viaduct Basin. Someone thought the weapon was real and yelled a warning, causing the people in the bar to take cover. Police were called, and even though they thought the gun was real, they managed to diffuse the situation without hurting anyone.

Regional distributor Monaco Corporation had hired an unnamed marketing agency to setup the stunt and claimed to know nothing about a gun being involved.

Monaco Marketing Manager Duane Mutu apologized for the stunt, saying, “This was by no means an attempt to get cops down there and get this sort of exposure. It was just marketing gone wrong."

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Videogame Attack Ads

March 18, 2010 -

While political attack ads are common place, in the U.S. anyway, it’s still a bit out of the norm when publishers take each other in their marketing programs and today we offer two such examples for your perusal.

Remember the ill-received F.A.G.S. video designed to tout Modern Warfare 2? It decried grenade-spam in the game and featured Philadelphia Phillies pitcher Cole Hamels. Well, EA has created a spoof of the F.A.G.S. video designed to highlight its new release Battlefield: Bad Company 2. Sponsored by F.R.A.G.S. (Friends Really Against Grenade Spam), the spot has its own MLB hurler—New York Yankee CC Sabathia—and takes dead aim against MW2.

Sabathia offers that, “In Battlefield: Bad Company 2 grenade spam isn’t going to prove quite as effective as one might find in competing games of this particular genre, not with destructible buildings, adrenaline pumping weapons and more vehicles than you can count.”

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UK Advertising Codes Updated, Games Addressed

March 17, 2010 -

The UK’s Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have launched a series of new advertising codes.

The updates go into effect on September 1, 2010 and include new mandates related to videogame advertising. Radio ads for games that have an 18+ rating are listed under the “Special Category,” meaning that they must be centrally cleared by the Radio Advertising Clearance Centre (RAAC). Other entries in this category include ads for alcohol, slimming products, gambling products and services, religious organizations, adult shops and charities.

Radio ads for 18+ rated games are also required by BCAP (PDF) to obtain “central copy clearance,” joining ads for adult shops, stripograms, escort agencies and R18+ rated videos.

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EA Brings In-Game Ad Sales In-House

March 10, 2010 -

The release of Madden NFL 11 this summer will mark the beginning of a new shift in policy for publisher Electronic Arts—they will sell all the in-game advertisements themselves.

Previously the company had relied on third-party in-game ad specialists, such as Massive Inc. and IGA Worldwide reports MediaWeek. EA’s Senior Vice President of Global Media Sales Elizabeth Harz said the move would allow EA to offer more elaborate,” integrated packages to advertisers.”

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Bad Company 2 & French Army Ads Square Off

February 25, 2010 -

As part of a campaign designed to boost recruitment, the French Army introduced a new campaign that uses the slogan “Devenez vous-même” or “Be Yourself,” and directs interested parties to visit the website DevenezVousMeme.com.

The French Army ad appears to have caught the eye of Electronic Arts, as an article on LusoGamer (translated) points out that an ad for Battlefield: Bad Company 2 appears to have somewhat appropriated the French Army slogan. The similarities were not very difficult to notice as the giant ads appeared right next to each other (picture) in a French subway station. EA’s ad directed users towards the (inactive) website DevenezPlusQueVous-meme.com, which translates to “Be More Than Yourself.”

Army General Philippe Pontiès didn’t find much humor in the matter, telling French website Ecrans (translated) that:

We are clearly in a situation of abuse of slogan. So far, our campaign is working very well, we have very good returns.

The General also noted that the army has been advertising in videogames, with good results, and, ironically enough, has advertised in select EA game, such as NHL 10, NBA Live 10 and Need For Speed Pro Street. The General made it clear that the Army advertises only in racing or sports games, never army or military-themed games.

The ad appropriation issue has apparently been resolved through dialog between the Army’s agency and Electronic Arts.


Thanks Emanuel!

9 comments

Dante’s Inferno “Go to Hell” Super Bowl Ad Rejected by CBS

February 2, 2010 -

A Super Bowl advertisement for Electronic Arts’ Dante’s Inferno game has fallen victim to CBS censors.

An original version of the ad had utilized the tagline “Go to Hell,” but that phrase was deemed to over the top for viewers of this Sunday’s big game and CBS rejected it. The Hollywood Reporter blog reports that EA will instead substitute the more sedate tagline “Hell Awaits” instead.

Another HR blog showcases a few more rejected Super Bowl ads and asks “What's a better value: spending $3 million plus production costs to air a 30-second ad during the Super Bowl or saving that $3 million when standards and practices lawyers at CBS reject the ad and everyone talks about the commercial anyway?”

Tim Tebow’s Super Bowl spots, paid for by Focus on the Family, are still set to air despite protests from pro-choice groups.


Thanks JT!

56 comments

Nintendo UK Ads Win Dubious Distinction

January 20, 2010 -

Nintendo’s UK television spots featuring the comedy team Anthony “Ant” McPartlin and Declan “Dec” Donnelly have made a list of the most irritating ads of 2009.

Marketing Magazine assembled the list of irksome ads, assigning Nintendo to 9th place, in a tie with a campaign for Country Life put together by the agency Grey London. Karmarama produced the Nintendo spots, some of which can be viewed here on EnjoyNintendo.

Is it a positive for a brand to make a list like this or not?

Saatchi & Saatchi’s Director of Strategy Richard Huntington was asked by Marketing Magazine for his take on the subject and indicated that, while the ads are certainly memorable, whether “they can form part of a sustainable communication strategy remains to be seen.

Or, as Marketing Magazine interprets, “once a brand has done its best to irritate consumers it is difficult to see where the creative approach goes next.”


|Via MCVUK, Thanks Andrew|

3 comments

CSM: America’s Army Distorts Impressions of War

January 5, 2010 -

While the effectiveness of America’s Army as a recruiting tool is well documented, in light of the U.S. military meeting all of its recruiting goals for the first time in nearly 40 years, a Christian Science Monitor piece explores the consequences of recruitment devices which “ignore the psychological realities of war.”

America’s Army, the Army Experience Center and a relatively new graphic novel put out by the Navy to foster recruiting efforts among high school students, are promotions—which combined with a down economy and lack of jobs— have made joining the armed forces an answer for more and more young people:

The current recruiting tactics aimed at America’s youth are especially concerning. Not only do the very tactics that have been boosting recruitment sanitize war and create false expectations, they prey upon the vulnerable imaginations of children.

The article claims that the suicide rate among soldiers reached a post-Vietnam War high for the fifth year running.

The author concludes:

To be sure, Vets from World War II and Vietnam had shell shock and PTSD without video game recruitment, but targeting teens with video games and graphic novels that ignore the psychological realities of war is not the way to solve the recruitment problem at a time when the psychological health of those who are sent to Afghanistan and Iraq should be a top priority.

GP: More damning than America’ recruitment tools themselves may be a bit in the article where it’s noted that the Army is short some 300 substance abuse counselors and 800 behavioral specialists. Perhaps taxpayers can fund a new game aimed at attracting those types of personnel to the military.

16 comments

5 Worst Game Marketing Campaigns of 2009

December 23, 2009 -

Best of lists are so 1999.

While 2009 was a great year for gamers and an unbelievable quantity of great titles were released, there were some marketing tactics and campaigns that caused anger, dismay and head-scratching among consumers and the media alike.

Set on Stun, noting that these “are the ones that angried up our blood and became stains on the internet,” runs down the Top 5 Worst Videogame Marketing Campaigns of 2009.

Coming in at the top (the bottom?), was Evony, the online game with a litany of complaints against it, not the least of which is using advertising images featuring scantily clad females that have nothing to do with the actual game at all.

Set on Stun scathed:

you sued people who reported on your gold-spamming and malware, you spammed blogs with comments, you ripped off image assets from other games, you and your sniveling CEO complained about people shining the light on your deceptive practices.

Dante’s Inferno from Electronic Arts came in at number 2 on the list. The marketing campaign generated controversy at every step, causing Set on Stun to write, “Dante’s Inferno & EA seemed to try to piss off anyone who came even close to caring about their game, a game by all accounts, should be pretty kick-ass.”

The marketing for Dante’s Inferno was fascinating to watch unfold. Gamers, and even the media, became so rattled after a while, that every time a bizarre story surfaced on the Internet, people immediately wondered if it was a plant/front for the game. Sometimes it was.

Professional and industry opinions on the campaign were split as well, as witnessed in a bipolar Ars Technica headline for an excellent overview of almost everything Dante’s Inferno threw at the press.

Shoot even went so far as to name Wieden +Kennedy, the firm behind the Dante’s Inferno marketing, as its Agency of the Year.

Head over to Set on Stun to see the rest of the list.

Any other campaigns you can think of that didn’t make the list?

18 comments

Game Industry Scores Well in FTC Report

December 3, 2009 -

The Federal Trade Commission’s (FTC) seventh report on Marketing Violent Entertainment to Children (PDF) contains good news for the videogame industry.

The FTC review labeled the games industry the "strongest” of the three entertainment sectors (games, music and movies), when it came to self-regulation. The Commission added that the game industry “did not specifically target M-rated games to teens or T-rated games to younger children.“ Additionally, compliance with the Entertainment Software Rating Board (ESRB) code within the videogame industry was “high in all media.”

Undercover shopping stings run by the FTC reported that retailers were “strongly enforcing” age restrictions for M-rated games, with “an average denial rate of 80%.” GameStop and Target were labeled as top enforcers. Toys R Us however, was specifically labeled as trailing when it came to enforcement, with only a 56% denial rate. The report called the use of gift cards to buy games online a “potential gap in enforcement.”

On the advertising side, the FTC found that game companies demonstrated a “high degree of compliance” when it came to television ads, with only a “few instances” of non compliance over a more than two-year period. The same description was used to depict compliance with videogame print ads.

FTC suggestions aimed directly at the game industry were adding content descriptors to the front of videogames, alongside ratings, and to continue to provide more detailed rating summaries online for parents. Additionally, all three industries were told to pay more attention to compliance within online and viral marketing campaigns.

Entertainment Software Association (ESA) President and CEO Michael D. Gallagher was understandably happy about the report, saying, "Today's FTC report is a strong acknowledgement and validation that industry-led self-regulation efforts are the best way to provide parents and retailers with the resources and support they need to keep our kids' entertainment experiences suitable."

The ESA press release also included a quote from National Institute on Media and the Family (NIMF) head, Dr. David Walsh, who stated, “We join the FTC in applauding the industry's progress. The advancement in technology including parental controls by console makers, identification checking by retailers, and an ongoing effort to improve ratings illustrates that the members of the video game industry have taken our concerns seriously and continue to make sure that kids enjoy games that are age appropriate."

18 comments

Nielsen Weighs in with Boatload of MW2 Metrics

November 10, 2009 -

Definitive purchase intent for Call of Duty: Modern Warfare 2 (out today) is almost three times that of the average videogame title (21% to 8%) reports Nielsen.

Noting that buzz has “been consistently strong” for the title over the four weeks preceding its launch, the data gathering firm said that MW2 had unaided awareness levels in gamers six times higher than historical benchmark titles. Aided awareness numbers were almost triple that of the average videogame (71% to 26%).

46% of all gamers aware of MW2 reported seeing TV ads last week while 30% reported hearing info on the game from a friend or co-worker.

While an average game release has about 3% of gamers indicating they would pick up the title in the first week of release, the number jumps to 9-12% for MW2.

Nielsen said that households which purchased Call of Duty 4: Modern Warfare “spend nearly 3 times the amount of money on video game purchases annually vs. the typical video game buying household,” making MW franchise fans “valuable, highly desirable customers at retail – which is perhaps why we see a concerted effort to entice them to not only purchase the game itself, but also special editions and limited-edition consoles.”

Count Ice T (pictured) among those who already picked up a limited edition version of Modern Warfare 2. (via GiantBomb)

3 comments

There’s More to Girl Gamers Than Pink and Sparkles

October 15, 2009 -

Videogame marketers still don’t know how to target girl gamers and continue to resort to stereotypes argues an article on Jezebel, which picks apart a recent Wall Street Journal article covering the same topic.

The WSJ article mentioned games like Charm Girls Club, Littlest Pet Shop, Just Dance and Wii Fit, along with a lilac-colored PSP Hannah Montana pack-in, inspiring the Jezebel author to respond:

Some of us like pink, some of us don't. Some of us have all the latest tech, some of us don't. Some of us prefer computer games, some of us don't. Getting the picture? We're all different.

71 comments | Read more

Study: Violent In-game Ads More Memorable to Players

September 4, 2009 -

New research indicates that in-game advertisement which feature violent elements may be more memorable to players than nonviolent ads.

MIT's Technology Review reports on the study conducted in part at the University of Luxemburg

[Researchers] developed a simple racing game called AdRacer... A player drives around a virtual course and scores points by hitting targets along the way--as she drives, unobtrusive graphical ads are displayed as billboard graphics... while a camera records her eye movements. After playing, each player's ability to recall of brands shown on the side of the road was tested.

 

Those who played a violent version of the game, where the goal was to run down pedestrians, resulting in a blood-splattered screen, demonstrated significantly better recall of advertised brands than those who played the regular version...

Of course, while violent ads may increase the player's memory of the product, they could also be a public relations disaster in the making. Technology Review notes that University of Luxemburg researchers have also found that ad violence can lessen a gamer's opinion of a brand.

GP: The screenshot at left is from the University of Luxemburg's AdRacer.

12 comments

Report: EA Backs Off Controversial Booth Babe Plan for Comic Con

July 27, 2009 -

Electronic Art has apparently backed off a Comic Con promotion which encouraged attendees to "Commit an act of lust" with booth babes hired for the event.

Negative Gamer reports on EA's mea culpa:

Costumed reps are a tradition at Comic-Con. In the spirit of both the Circle of Lust and Comic-Con, we are encouraging attendees to Tweet photos of themselves with any of the costumed reps[...]

We apologize for any confusion and offense that resulted from our choice of wording, and want to assure you that we take your concerns and sentiments seriously.

It's all by way of promoting the publisher's upcoming Dante's Inferno. GamePolitics readers will recall an earlier controversy around the game when EA hired fake Christian protesters to march outside the Los Angeles Convention Center during E3.

26 comments

Study: Advergames Influence Kids' Food Choices

July 21, 2009 -

Online games used by food manufacturers to promote their products can sway food choices made by children, according to a new research report.

Food Industry website Flex News takes note of a study conducted at Georgetown University which found that foods suggested by advergames were craved by kids immediately after playing. The good news is that games pushing healthy snacks had a similar impact. 

Study authors Drs. Tiffany A. Pempek and Sandra L. Calvert interpret their work in the Archives of Pediatrics & Adolescent Medicine:

[The findings] suggest that concerns about online advergames that market unhealthy foods are justified...

[Using positive food messages with] this kind of social marketing approach could tip the scales toward the selection of higher-quality snacks, thereby helping to curb the obesity epidemic...

 

Our results suggest that not only is there a market for healthier foods and beverages, but advergames can be used to promote healthier choices and eating patterns, thereby tipping the balance toward a healthier society.

In the study, 30 low-income, African-American children between the ages of 9 and 10 played a Pac-Man-like game. In one version, junk food was gobbled up. In the other, healthy snacks were the target. The researchers found that kids who played the healthy version of the game tended to choose nutritious snacks afterward.

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Matthew WilsonSF have to build upwards they have natural growth limits. they can not grow outwards. ps growing outwards is terable just look at Orlando or Austin for that.04/16/2014 - 4:15pm
ZippyDSMleeIf they built upward then it would becoem like every other place making it worthless, if they don't build upward they will price people out making it worthless, what they need to do is a mix of things not just one exstreme or another.04/16/2014 - 4:00pm
Matthew Wilsonyou know the problem in SF was not the free market going wrong right? it was government distortion. by not allowing tall buildings to be build they limited supply. that is not free market.04/16/2014 - 3:48pm
ZippyDSMleeOh gaaa the free market is a lie as its currently leading them to no one living there becuse they can not afford it makign it worthless.04/16/2014 - 3:24pm
Matthew WilsonIf you have not read http://arstechnica.com/gaming/2014/04/introducing-steam-gauge-ars-reveals-steams-most-popular-games/ you should. It is a bit stats heavy, but worth the read.04/16/2014 - 2:04pm
Matthew Wilsonthe issue is when is doesn't work it can screw over millions in new york city's case. more often than not it is better to let the free market run its course without market distortion.04/16/2014 - 9:36am
NeenekoTrue, and overdone stagnation is a problem. It is a tricky balance. It does not help that when it does work, no one notices. Most people here have benifited from rent controls and not even realized it.04/16/2014 - 9:23am
ZippyDSMleehttp://www.afterdawn.com/news/article.cfm/2014/04/15/riaa_files_civil_suit_against_megaupload04/16/2014 - 8:48am
ZippyDSMleeEither way you get stagnation as people can not afford the prices they set.04/16/2014 - 8:47am
Neenekowell, specifically it helps people already living there and hurts people who want to live there instead. As for 'way more hurt', majorities generally need less legal protection. yes it hurt more people then it helped, it was written for a minority04/16/2014 - 8:30am
MaskedPixelantehttp://torrentfreak.com/square-enix-drm-boosts-profits-and-its-here-to-stay-140415/ Square proves how incredibly out of touch they are by saying that DRM is the way of the future, and is here to stay.04/16/2014 - 8:29am
james_fudgeUnwinnable Weekly Telethon playing Metal Gear http://www.twitch.tv/rainydayletsplay04/16/2014 - 8:06am
ConsterTo be fair, there's so little left of the middle class that those numbers are skewing.04/16/2014 - 7:42am
Matthew Wilsonyes it help a sub section of the poor, but hurt both the middle and upper class. in the end way more people were hurt than helped. also, it hurt most poor people as well.04/16/2014 - 12:13am
SeanBJust goes to show what I have said for years. Your ability to have sex does not qualify you for parenthood.04/15/2014 - 9:21pm
NeenekoSo "worked" vs "failed" really comes down to who you think is more important and deserving04/15/2014 - 7:04pm
NeenekoThough I am also not sure we can say NYC failed. Rent control helped the people it was intended for and is considered a failure by the people it was designed to protect them from.04/15/2014 - 7:04pm
NeenekoIf they change the rules, demand will plummet. Though yeah, rent control probably would not help much in the SF case. I doubt anything will.04/15/2014 - 1:35pm
TheSmokeyOnline gamer accused of murdering son to keep playing - http://cnews.canoe.ca/CNEWS/Crime/2014/04/15/21604921.html04/15/2014 - 11:50am
Matthew Wilsonyup, but curent city rules do not allow for that.04/15/2014 - 11:00am
 

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