Former Square Enix and Taito executive Keiji Fujita has joined Japanese mobile ad network and game publisher Adways, the company announced today. Fujita will take the reins of the company's San Francisco office, which will serve as the home of the U.S. subsidiary, Adways Interactive. Keiji Fujita will serve as the Vice President of Game Business. The company also announced that it is looking for non-Japanese free-to-play mobile games to launch in the Japanese market. It will be on the hunt for such properties at Game Connection America 2013, where it will be present as an exhibitor.