EA'S Peter Moore Challenges Obama

June 21, 2009 -

When President Obama linked video games to a sedentary lifestyle in a speech to the American Medical Association last week, Peter Moore sensed a marketing opportunity.

On Friday the EA Sports boss posted a "challenge" to Obama on his official blog. As you might guess, there's an EA product involved:

It may be time for the President and his family to put their Wii to good use and fire up the 30-Day Challenge with EA SPORTS Active.  This is a “game” even the President may not want to “step away” from...

In fact, I know [Obama is] in pretty good shape, but I guarantee the President wouldn’t look quite so smooth walking across the White House lawn to Marine One the morning after his first session with EA SPORTS Active (especially if he does those pesky lunges)! ...

Mr. President, here is my challenge to you: Try EA SPORTS Active and I guarantee you’ll need aides saying “Yes You Can!” to finish your first workout.

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ZippyDSMleehttp://www.wired.com/2015/04/dmca-ownership-john-deere/04/21/2015 - 1:58pm
ZippyDSMleeMatthew Wilson: Classic shell ^_~04/21/2015 - 1:56pm
Matthew Wilson@zipp I dont like the star menu taking up the whole dam screen, so just getting the start menu back will be worth it.04/21/2015 - 11:19am
ZippyDSMleeI got a extra HDD I will take win 10 for a spin. see if tis worthwhile heck if I do not have to move colums over in Skyrims creation kit its a keeper!04/21/2015 - 10:53am
ZippyDSMleeMatthew Wilson: Been on win 8.1 a few months the only thing I do not like is compatibility issues with older programs. 10 won't fix that sadly...04/21/2015 - 10:51am
E. Zachary KnightThe US Supreme Court has ruled that the 4th Amendment does offer US citizens some protections. This is a change of pace from other 4th Amendment rulings. http://reason.com/blog/2015/04/21/supreme-court-says-police-violated-4th-a04/21/2015 - 10:35am
E. Zachary KnightNot sure on that specific. But It is slightly annoying, but it can help to clairfy on occasion.04/21/2015 - 10:13am
IvresseCan I just ask out of curiousity why people repeat the title in their shout when it clearly states it in the URL?04/21/2015 - 9:07am
E. Zachary KnightI would say that is true. It drives me nuts when games are patched. The closer the patch is to launch, the worse it is.04/21/2015 - 9:06am
PHX Corphttp://www.npr.org/2015/04/19/400829880/when-video-games-are-patched-gamers-lose-trust-in-reviews When Video Games Are 'Patched,' Gamers Lose Trust In Reviews04/21/2015 - 9:03am
IvresseWell Totalbiscuit's port report video was positively glowing about it...04/21/2015 - 4:05am
MattsworknameHey, slightly off topic, but, anyone got a good sugestion for a flight stick for elite dangerous?04/21/2015 - 12:38am
Matthew Wilson@pm intreasting the gta5 port was already good from what I have read.04/20/2015 - 9:32pm
Papa Midnighthttp://www.pcgamer.com/gta-5-pc-patch-reduces-cpu-usage/04/20/2015 - 9:00pm
PHX Corp@zippy I'm Probaly going to Warn my uncle who is a techie that it may come out at the end of july04/20/2015 - 8:45pm
Matthew Wilson@zippy I want windows 10 badly, but that is because I am stuck on 8.1 yuk. that being said the new dx12 looks very good, and the reported performance gain from it.04/20/2015 - 8:00pm
ZippyDSMleeMy body is readY! http://www.afterdawn.com/news/article.cfm/2015/04/20/amd-microsoft-to-launch-windows-10-at-the-end-of-july04/20/2015 - 7:54pm
PHX CorpI may have posted this before but a leaked email from Sony pictures has the MPAA written all over it http://www.extremetech.com/computing/203654-leaked-sony-emails-show-mpaas-opposition-to-fair-use-confirms-users-are-viewed-as-thieves04/20/2015 - 4:53pm
Mattsworknameyet another reason the DMCA should be dismantled and rewritten04/20/2015 - 4:41pm
Matthew Wilson@zippy that is worse than the ESA thing.04/20/2015 - 4:26pm
 

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