While rumors last week indicated that Nintendo might slash the price of the Wii console to $150, retailers around the country seem to have taken the matter into their own hands. What we do not know is if these price cuts are sanctioned by Nintendo or if retailers simply decided to slash the price to move stock. Whatever the reasons, the Wii is available at a number of retail outlets for $169.99. Best Buy was apparently the first retailer to list the lower price sometime on Friday, but others soon followed.
Now retailers such as GameStop, Target, Toys 'R' Us, and Amazon have listed the Wii at the same price. Walmart has lowered the price of the white Wii system to $179.
We do not know if this is a permanent price drop, sanctioned by Nintendo, or simply an indication that retailers are losing confidence in the Wii (the latter is doubtful). We will wait and see what happens, but if you do not already own a Wii now is as good a time to buy one as any.
PCGA, a nonprofit, charges itself with driving the continued growth of gaming on personal computers. PCGA President Randy Stude commented on the group’s additions, “By joining our rapidly growing organization, they are demonstrating their support for expanding the PC Gaming industry and their commitment to improving the PC gaming experience.”
Logitech and Razer are peripheral manufacturers, while Corsair is known most for its memory, but also markets power supplies, USB drives, harddrives and PC cases. Arxan specializes in software application security.
The ranks of the PC Gaming Alliance have expanded with the addition of eight new member companies, reports gamesindustry.biz.
Leading retailer GameStop and famed designer Chris Taylor's Gas Powered Games studio are the biggest names among those joining the PCGA, which aims to foster PC gaming as a viable business. Others include GameTap, Howie's Game Shack and Bigfoot Networks.
GPG's Taylor (left) explained his decision to join:
I've spent most of my career fully immersed in the world of PC gaming. It's where many of the world's biggest gaming franchises were born and where much of the industry's innovation continues to this day.
By joining the PCGA, Gas Powered Games hopes to make contributions that keep PC gaming at the forefront of the industry, help it to overcome its challenges, and continue to fulfil its amazing potential.
GP: Gotta put this out there - Chris Taylor's late-90's RTS Total Annihilation is on my all-time Top 10 list of games...
Big Download is the latest beneficiary of Randy's insights. The site has posted a fascinating interview in which the PCGA head talks about the issue of piracy and PC games.
Most notably, Randy points out that, back in the day, piracy actually helped grow the PC industry:
I don't think that [those who protested Spore's DRM scheme] is anti-DRM as much as they are anti-Spore's approach to DRM. Their protest has been echoed many times on many gaming forums and the PCGA is listening...
If you ask [Valve and Stardock] about the rate of piracy for their games you may find that one has rampant piracy and the other has almost none. The PC Gaming Industry's history is littered with examples of startups (including Stardock and Valve) that actually benefitted from wide spread piracy to grow a market for their future titles.
Don't get me wrong, I am not advocating piracy... However, how would Quake, Doom, Starcraft, Counter-Strike, or Half-Life have been able to grow widespread brand recognition without a widespread network of gamers openly sharing these games. These titles (and many more) defined the industry. Personally, my first experience with a first person shooter was with Doom (back in the day) and I did not pay for it. Id Software turned the corner and has a very successful business built on the back of the early free/open source exchange of their games...
Not best known for their computer games, Resident Evil publisher Capcom is a somewhat surprising addition to the PC Gaming Alliance.
The news comes via a PCGA press release which mentions that The Guildhall at Southern Methodist University (SMU) has come on board as well.
Capcom exec Christian Svensson commented on the decision to join the nonprofit corporation which is dedicated to fostering computer gaming:
Capcom believes strongly in the value and strength of the PC gaming market as a global platform for our entertainment brands. Our participation in the PCGA’s activities over the past year has greatly improved our understanding of the market, provided us great business opportunities and allowed us to participate in improving the field of PC gaming. We’re pleased to have a representative on the board in order to directly help shape the future of the PC gaming environment.
PCGA president Randy Stude added:
Since the PCGA was formed, the organization and its member companies have spread the word that PC gaming is a thriving $54 billion a year industry. With the recent addition of Sony DADC and Howie’s Game Shack to our membership roll, we are already seeing proof that our new structure will provide the right mix of benefits for a greater number of industry players, while also better serving our current members and the overall PC gaming community.
As a gamer who made his bones on the PC, one of the most encouraging developments of 2008 has been the launch of the PC Gaming Alliance, an association comprised of companies with a stake in the computer games market.
Beyond the formation of the PCGA, however, I'm encouraged by the outspokenness of its president, Randy Stude. In his day job Randy is the Director of Intel's Gaming Program Office. His love of PC gaming is evident and his eminently reasonable voice has given cheer to millions of PC gamers who sometimes feel like outcasts in an increasingly console-centric world.
Randy spoke with GP at length recently on a number of topics, including piracy, where PC gaming is heading and why you can't really play strategy games on an Xbox 360 or PS3.
GP: Randy, what's the outlook for PC gaming?
RS:The PC is leading the way when it comes to hardware innovation and business model innovation. When we released our Horizons research [in Leipzig] which shows the software revenues being generated for PC gaming, I think a lot of people were stunned to see how much revenue is being generated out of Asiain particular.
It shouldn’t be too stunning, I mean this trend has been underway of quite some time. Almost half of the $10.7 billion that are being generated in PC gaming software revenues are coming out of Asia. And this is a trend that obviously many of us who sell hardware are very well aware of because there’s a huge appetite for our technology in the Asian region - anywhere from Vietnam to Korea to China. Even Japan is taking off at this point for PCs and PC gaming.
The usual perception that the West has [is that the Asian market is primarily subscription-based] but it’s more like what Battlefield Heroes is going to be. Its more either pay-to-play, time-on-wire or micro- transactionsgaming where the game client itself is free but in order to advance and level up you need the assistance of certain in-game merchandise that you have to acquire. It’s the acquire vs. accumulate business model. Accumulating takes a lot longer, so most gamers will go for the acquire model.
A lot of these games are finding their way to the U.S. as well. I think the first AAA U.S. title will be the Battlefield Heroes game. Of course there’s Maple Story that’s already here as well as several other similar titles. I think Battlefield Heroes will blow it out for us in the West.
GP: So, will packaged games go away in favor of online distribution and browser-based games?
RS: I don’t think the PCGA is in a position to predict [whether the packaged titles will go away] necessarily, because there are those in the PCGA who rely on packaged goods as their primary source of revenue… I think it’s an important trend and one that several analysts are predicting that the consoles will follow shortly in terms of more content being distributed through the online stores for Nintendo, and Microsoft and Sony, direct to the hard drive of the console. (Hit the jump for more with PCGA's Randy Stude)
In the current environment, game publishers seem perfectly willing to push their customers around, especially when it comes to gaming on the PC.
That's why - as a long time PC gamer - the more I hear about the PC Gaming Alliance, the more enthusiastic I become.
While publishers like Electronic Arts need a lawsuit or three, along with a wave of bad publicity, to clue them into the fact that computer gamers don't want restrictive DRM on their games, the people at the PCGA are studying the piracy issue with an eye toward balancing the needs of publishers to turn a profit and consumers to enjoy a positive gaming experience on their PC.
Ben Kuchera of Ars Technica interviews outspoken PCGA head Randy Stude:
I don't think [piracy is] getting worse, as much as it's getting easier. As broadband has gotten more prolific the issue has been exacerbated... The PCGA will take up the challenge of piracy, not to assume the responsibility that [game publishers lobby] the ESA has taken on... rather the PCGA would like to address the methodology that publishers might be able to take to solve, or to do a better job trying to solve, the piracy challenge for their substantial investments in content.
I think [in the Spore DRM revolt] gamers wanted to make their voices known; it was the equivalent of the Boston tea party... [PC Gamers] don't buy one machine, stick it in the corner, hook it up to the TV, and play it forever. We play on multitudes of machines, and we want the same rights an Xbox 360 purchaser has, to move the game to whatever machine we want to play on.
We [at PCGA] are the guardians of the PC as a platform for gaming. We need to make sure there is an environment where publishers are not afraid to invest tens of millions of dollars in developing great gaming experiences.
PCGA members include hardware types like Dell, INtel, nvidea, AMD, Acer and Antec, as well as Microsoft and Activision.
Andrew Eisen: Wow. The Hyrule Warriors DLC is more extensive than I thought. The new scenario in the first pack is a full five levels and the new Adventure Map is a whole new map, all 128 squares. Yowza!09/30/2014 - 11:08am
Andrew Eisen: I'm most pleased that the Quick Start Menu will now launch when the Wii U is powered on from the TV Gamepad TV Remote. I felt that was a huge oversight and I'm glad it's been corrected.09/30/2014 - 11:06am
MaskedPixelante: Hey look, Nintendo figured out folders on the Wii U. I mean, yeah, they figured out folders on the 3DS several years ago, but these are BETTER! These... uhh... actually display the full folder name on the home screen instead of just the first letter...09/30/2014 - 9:19am
Technogeek: (Yeah, it's not game related, but my brother is a car nerd and loves to bring this up whenever there's an excuse to laugh at CNN.)09/30/2014 - 8:48am
Technogeek: Did someone say "actual knowledge ruins the news"? http://jalopnik.com/how-much-can-cnn-get-wrong-about-f1-engines-physics-in-111142340509/30/2014 - 8:47am
Neeneko: Heh. PoliSci tends to ruin the news. Kinda like how being a gamer tends to ruin mainstream game stories, any actual knowledge in a field highlights how poorly it is reported.09/30/2014 - 8:30am
MechaTama31: Heh. I don't think you need a master's in politics to see that... ;)09/30/2014 - 7:32am
Matthew Wilson: Trust me i read the same sites.I have a Master's in Applied Politics. I get to see through the spin both Left and Right that tend to be put on news stories.09/30/2014 - 1:02am
Wymorence: I also have an extremely hard time in listening to people who froth at the mouth when the POTUS does something almost identical to the previous POTUS, but for some reason is subhuman for it this time around09/30/2014 - 12:43am
Wymorence: The problem is that opposing views are a good thing, but sites like Brietbart and their ilk are the exact opposite. 9/10 times they tweak the news to benefit their own views instead of just giving their own side of it.09/30/2014 - 12:41am
james_fudge: If I were in a cult I might try and shut myself away from opposing views...09/29/2014 - 11:48pm
james_fudge: oh and Nate Silver and Politico too.09/29/2014 - 11:48pm
james_fudge: I read a lot of sites every day, Drudge, Breitbart, Huffpo, DailKOS, Red State, Fox, MSNBC, CNN and i'm not infected. Time for people to get thicker skins.09/29/2014 - 11:46pm
james_fudge: Neo_DrKefka: you do know you visited "one of those sites" when you posted that article, right?09/29/2014 - 11:44pm
E. Zachary Knight: Ocarina of Time done up in the Link to the Past engine? You know I would buy this day one if it were official. http://kotaku.com/fans-are-remaking-ocarina-of-time-in-2d-164059481909/29/2014 - 11:14pm
MaskedPixelante: https://twitter.com/raymond03155046/status/516735796754522113 "We're fundraising for the group who helped our pets out in their time of need." "lol ur just doing this for the money get over your cat."09/29/2014 - 9:26pm
MechaTama31: https://www.humblebundle.com/store/p/dontmove_storefront <-- This looks like it might be the most incredible dollar I'll ever spend.09/29/2014 - 9:12pm
Matthew Wilson: I agree. the same for MSNBC as well. both of them can go away, but like it or not its a free market and fox news make allot of money sadly.09/29/2014 - 7:46pm
quiknkold: I'm an independent voter. Vote Blue and Red. so I dont really visit any specific news sites(Though I know FoxNews can take a flying leap off a bridge)09/29/2014 - 7:02pm
quiknkold: Factcheck.org. there you go. neither left or right. straight down the center.09/29/2014 - 7:01pm