Ubisoft has confirmed that We Dare is a European only release. The saucy, adult themed Wii game that challenges couples to engage is some risqué behavior to score points and "get a little closer" is apparently too hot for U.S. gamers.
While the reaction to the We Dare commercial was mostly disbelief, it would be hard to say that journalists on this side of the pond found it to be offensive - silly, and a little too suggestive for our taste, maybe - but inappropriate for America? No way. If we can have Dennis Franz showing his big ass on TV, we can handle a couple taking turns spanking each other in a commercial.
Ubisoft must have felt some embarrassment at the trailer being so widely noticed online and ended up yanking it off YouTube under the guise of a regional copyright issue. In other words, it contacted YouTube to violate itself. Strange.
Ubisoft told IGN that We Dare would "absolutely not see release in the United States."