Stardock Sues Former Marketing Manager for Elemental Fiasco

August 16, 2012 -

Stardock Systems has filed a lawsuit against a former employee claiming that her actions damaged the launch of its strategy game Elemental: War of Magic. The company filed the lawsuit last month in Michigan Eastern District Court. Their complaint contends that when former marketing manager Alexandra Miseta resigned, she "deleted, destroyed, and/or stole promotional materials, analytics data, and trade show information" that was vital to the game's launch.

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Brad Wardell: Steam Taking Away From Valve's Game Development Efforts

April 13, 2011 -

According to Stardock CEO (the company that used to own Impulse before it sold off its digital distribution platform to GameStop) Brad Wardell, Steam is holding up Valve's ability to develop its various game properties in a timely fashion. Wardell made his comments in a recent interview with IndustryGamers. In Wardell's opinion, the resources needed to continually operate and manage a digital distribution platform as massive as Steam has led to a slowdown in Valve's game development capabilities over the years.

"Even though Valve is in Seattle, where you can get developers everywhere, [Steam's] had an effect on their own development schedule," Wardell told IndustryGamers. "There's not been a new Half-Life in a long time; a lot of people have complained about that."

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1C on Steam v. Retail

November 30, 2010 -

Darryl Still, international publishing director for PC publisher 1C, writes an editorial in response to an MCVUK report ("Retailers blow off Steam") where brick and mortar games retailers in the UK said that they might ban games that have support for Steam built into them.

In his editorial for MCV, Still talks about how his company had the foresight to see three years ago that owning the digital rights to the games it publishes was important. At that time 1C decided that it needed to secure the digital rights to all the games it publishes. That decision has been very lucrative for the company.

But the most important take-away from this editorial is that 1C makes more money via digital distribution than it does at traditional retail, and the experience, turn-around time and costs of doing business are much more reasonable.

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Three Moves Ahead Featuring Brad Wardell

September 8, 2010 -

On Episode 81 of Troy Goodfellow's popular strategy podcast, Three Moves Ahead, Stardock CEO Brad Wardell talks in-depth about the disastrous launch of Elemental: War of Magic. The podcast, which runs for about an hour, is dedicated entirely to Elemental's less than stellar launch, what went wrong internally at Stardock and what the future holds for the game.

The good news for those fans that are willing to give Stardock a chance to redeem themselves can expect a lot of changes including a global mana pool to rebalance the game, a more blatant tutorial that spells things out for new players, better general in-game documentation, and lots of game balancing.

You can check out Episode 81 here.


GAMESbrief: Steam Will Destroy PC Games Industry

May 28, 2010 -

A pretty dramatic statement for sure, but GAMESbrief (a games business blog with a decent reputation by most accounts) lays out the case against Steam for what "it might do" in the future if it becomes a monopoly in the PC games digital distribution space. The author prefaces his points by noting that Steam is not currently a monopoly and that it has done a good job of helping to keep the PC games market alive.

The points made in the story "Five reasons why Steam will destroy the PC games industry" are a response to feedback received from the book "How to Publish a Game," when it was suggested that "it made sense for a developer making PC games to work hard to get on all the distribution platforms (not just Steam, but GamersGate, Metaboli, Direct2Drive and so on)."

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Non-Steam Digital Deliverers Uninterested in Selling MW2

November 6, 2009 -

The forced integration of the PC version of Call of Duty: Modern Warfare 2 with Valve’s Steamworks platform has turned off other digital game distribution services.

IGN-owned Direct2Drive has opted not to offer MW2 on its service reports Gamasutra, calling the forced use of Steam a “Trojan Horse.” The company will offer $5 off other Activision games as compensation. From a statement on Direct2Drive’s website:

At Direct2Drive, we believe strongly that when you buy a game from us, you shouldn't be forced to install and run a 3rd party software client to be able to play the game you purchased.

Meanwhile, VoodooExtreme received confirmation from both Stardock and GamersGate that neither of those two services will sell MW2 either. Stardock elaborated to VE on the reasoning for not selling MW2 through their Impulse service:

We share some of the same concerns as Direct2Drive over the bundling of the Steam client with the game. The most obvious issue is the forced inclusion of a competitor's store that blocks us from carrying the game.

Our issues with the game are solely with the Steamworks bundling. We enjoy a great relationship with Activision and would love to sell the title, but not with Steam.

GP: A commenter on the Gamasutra story noted that Direct2Drive offers other games that require a Steam install, such as Zeno Clash. Of course that game will not move nearly the amount of copies MW2 will, so it appears in this case that IGN/Direct2Drive is just being selective in its stand against Steam.

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Matthew Wilsonyes it help a sub section of the poor, but hurt both the middle and upper class. in the end way more people were hurt than helped. also, it hurt most poor people as well.04/16/2014 - 12:13am
SeanBJust goes to show what I have said for years. Your ability to have sex does not qualify you for parenthood.04/15/2014 - 9:21pm
NeenekoSo "worked" vs "failed" really comes down to who you think is more important and deserving04/15/2014 - 7:04pm
NeenekoThough I am also not sure we can say NYC failed. Rent control helped the people it was intended for and is considered a failure by the people it was designed to protect them from.04/15/2014 - 7:04pm
NeenekoIf they change the rules, demand will plummet. Though yeah, rent control probably would not help much in the SF case. I doubt anything will.04/15/2014 - 1:35pm
TheSmokeyOnline gamer accused of murdering son to keep playing - http://cnews.canoe.ca/CNEWS/Crime/2014/04/15/21604921.html04/15/2014 - 11:50am
Matthew Wilsonyup, but curent city rules do not allow for that.04/15/2014 - 11:00am
ZippyDSMleeIf SF dose not start building upwards then they will price people out of the aera.04/15/2014 - 10:59am
Matthew Wilsonthe issue rent control has it reduces supply, and in SF case they already has a supply problem. rent control ofen puts rent below cost, or below profit of selling it. rent control would not fix this issue.04/15/2014 - 10:56am
NeenekoRent control is useful in moderation, NYC took it way to far and tends to be held up as an example of them not working, but in most cases they are more subtle and positive.04/15/2014 - 10:24am
PHX CorpBeating Cancer with Video Games http://mashable.com/2014/04/14/steven-gonzalez-survivor-games/04/15/2014 - 9:21am
Matthew Wilsonwhat are you saying SF should do rent control, that has never worked every time it has been tried. the issue here is a self inflicted supply problem imposed by stupid laws.04/15/2014 - 8:52am
E. Zachary KnightNeeneko, Government created price controls don't work though. They may keep prices down for the current inhabitants, but they are the primary cause of recently vacated residences having astronomical costs. Look at New York City as a prime example.04/15/2014 - 8:50am
NeenekoI think free markets are important, but believe in balance. Too much of any force and things get unstable.04/15/2014 - 7:25am
NeenekoWell, the traditional way of keeping prices down is what they are doing, controls on lease termination and tax code, but it will not be enough in this case.04/15/2014 - 7:24am
Matthew WilsonI said that already04/14/2014 - 4:22pm
E. Zachary KnightMatthew, The could also lower prices by increasing supply. Allow high rise apartment buildings to be built to fulfill demand and prices will drop.04/14/2014 - 3:48pm
Matthew Wilsonthe only way they could keep the price's down, would be to kick out google, apple, amazon, and other tech companies, but that would do a ton of economic damage to SF, but I am a major proponent of free markets04/14/2014 - 2:54pm
NeenekoThe community people are seeking gets destroyed in the process, and the new people are not able to build on themselves. Generally these situations result in local cultural death in a decade or so, and no one wins.04/14/2014 - 2:09pm
NeenekoWell yes, that is the 'free market', but the market is only a small piece of a much larger system. The market does not always do the constructive thing.04/14/2014 - 2:06pm
 

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