Are retailers in the United Kingdom discriminating against games that dare to associate themselves with Valve's popular digital distribution system? One publisher says says yes. According to Russian publisher 1C Company, some brick-and-mortar retailers are refusing to stock its PC titles that have ties with Valve's Steam platform. 1C Company claims that UK retailers have told them that if their game uses Steamworks, they won't be allowed on store shelves.
"[Steam's confidence] compares very favorably to that of the retail chains," 1C's UK publishing director Darryl Still told CVG in an interview. "[Those retail chains] recently sent a command to publishers that if they include Steamworks in their title it will not be stocked."
"Those guys need to grow up, stop bullying, and focus their attentions on making their offerings as attractive as the people they are obviously looking over their shoulders in panic at," he added.